12 Survey Email Template: Personalize Your Surveys & Boost Response Rate

Did you know that email surveys are the third most popular channel having an average response rate of 30%? Not just that! Personalized emails can help you achieve an open rate of 29% and a click-through rate of 41%. 

By crafting an engaging email template that is both engaging and tailored to individual customers’ experience, you will boost your response rate significantly and also gather feedback that is relevant and accurate. 

A well-planned email survey design encourages your customers to engage with you without bias, enabling them to provide more accurate and relevant feedback. This also ensures that you gather relevant feedback and make data-driven decisions that will help you to meet or even exceed your customer’s expectations.

So, let’s dive into how the right survey email template can help you gather actionable insights and improve your response rate.

What Are Email Surveys And Why Are They So Effective?

Email surveys are a type of online survey that enables you to launch and gather feedback via email. Surveys can either be embedded directly into the email or have a link attached to them that leads to the survey. 

And the reason they are so effective is because:

• It allows you to reach a specific audience with the help of email addresses, ensuring that the feedback is gathered from the right audience.
• You can tailor the email surveys to each respondent with a personalized subject line and content, improving the response rate.
• It is one of the most widely used survey communication channels with an average open rate of 21.3%% across industries, leading to better participation.
• With email surveys, you can send automated reminders to those who haven’t responded to the survey.
• It is cost-efficient and can be easily scaled, compared to in-person or phone surveys.
• Email surveys are not intrusive.
• Respondents can respond to surveys anonymously, especially beneficial if the respondent is sharing sensitive information.

Let’s now explore some of the popular survey email templates.

12 Survey Email Templates To Boost Response Rate

Here are some popular survey email templates that you can use for your next email survey to personalize your surveys and boost your response rate.

1. Survey Email Template For Customer Satisfaction

What: A customer satisfaction survey email template is used to gauge the overall satisfaction of customers. This is sent to customers after they have used your product or service, asking them to evaluate their experience on various aspects of experience with your products, delivery, etc.

How To Use: This email survey can be sent shortly after customer interaction with your brand while the experience is still fresh, for example, right after they visit your store or website or right after a customer support interaction.

Example: Dropbox sends a customer satisfaction survey email template to its customers with an embedded CSAT survey where the customer is asked to rate their satisfaction with the support they received from the team.

2. Survey Email Template For Survey Invitation

What: This survey email template entails a direct invitation to customers or participants to complete a survey. This is helpful to create communication with your respondents and to let them know your survey purpose.

How To Use: You can launch this template to politely invite respondents to complete the survey. Start with a simple, yet compelling subject line to capture attention and then explain the purpose of the survey and why it is important.

Example: Stanford School of Business uses this email template to invite applicants who didn’t complete the application for Fall 2022 to understand why they didn’t complete the application. 

3. Survey Email Template For Survey Reminders

What: This type of survey email template can be launched to remind respondents who still haven’t completed the survey. Sending reminder emails boosts the response rate by at least 15%.

How To Use: Depending on the type of survey you are sending, create a timeline to send the reminder, and don’t be intrusive, be polite and emphasize why the survey is important.

Example: Deliveroo uses the reminder email template to remind their customers by expressing the importance of completing the surveys which is embedded in the email itself. Also, did you notice how they mentioned the time required to complete the survey? This grabs respondent’s attention and lets them know the time required to complete the survey, boosting the response rate.

4. Survey Email Template For Customer Experience

What: If you want to gauge customer’s experience with your overall company, then use this email template as it gives you a well-rounded view of customer satisfaction and loyalty.

How To Use: Customize the survey based on individual customer journeys with your brand.

Example: The customer survey email template used by Heap asks customers, who have just started using the product, to provide feedback on how it is going. This makes the survey personalized to a specific touchpoint in the customer’s journey.

5. Survey Email Template For Employee Experience

What: This type of survey email template is used to gather employee feedback on workplace culture, engagement, career development, etc.

How To Use: You can use this type of survey email template for different types of employee surveys. Just ensure anonymity to facilitate honest feedback from your employees.

Example: SurveySensum uses the employee survey email template to launch its Annual Employee Experience Survey to gather feedback from employees to improve their workplace. They have clearly communicated the goals of the survey, ensured anonymity, provided the time taken to complete the survey, and the deadline to complete the survey.

Launch different types of employee surveys to gauge overall employee satisfaction and engagement with SurveySensum’s pre-built template in under 5 minutes!

6. Survey Email Template For Post-Event

What: This survey email template is used to send follow-up emails to attendees after an event to gather feedback on their experience. This helps you identify areas of improvement and create a better event experience for your next one.

How To Use: Send this email as soon as the event is completed while the experience is still fresh in your attendee’s mind.

Example: This event follow-up email survey by Marketing United thanks the attendees first and then asks them to share their experience with the event.

7. Survey Email Template For NPS Feedback

What: This survey email template is used to launch NPS surveys to gauge customer loyalty, asking respondents to rate their likelihood of recommending the product, service, or brand, based on their experience, on a scale of 0-10.

How To Use: You can either embed the survey directly into the email template or provide a survey link. Ensure that the survey is brief and direct containing the NPS question and an open-ended question for further analysis.

Example: This NPS survey email template used by Casper enables respondents to respond to the survey in the template itself by just clicking their desired number on a scale of 0-10.

Don’t just launch NPS surveys, analyze and take action to improve your NPS performance with SurveySensum

8. Survey Email Template For Research Invitation

What: If you are conducting research or a study then using this email survey template is ideal. This allows you to explain your research, how the data will be used, and why it is important to your participants before asking for their information and opinions.

How To Use: It is important you clearly explain the purpose of the research or study, and how their feedback will be used in the study.

Example: LinkedIn has used the research survey email template to conduct a research study to gather information and opinions from a particular group of people about naming a new offering for marketers involved in posting content on LinkedIn.

9. Survey Email Template For Product or Service Review

What: This type of survey email template is used to request customers to leave a review or give feedback on a product or service they have purchased. This allows you to gather reviews directly from customers and create positive word-of-mouth marketing.

How To Use: Give a few days for the customer to experience the product or service and when you do launch their email survey, make sure you are making it easier for customers to leave reviews by including direct links.

Example: Huron uses this email template to request customers to leave a review on their recent purchase of the shower kit.

10. Survey Email Template For Onboarding Feedback

What: Gathering feedback on your customer’s or employee’s onboarding experience with this survey email template will help you identify areas of friction and improve and streamline your onboarding process.

How To Use: Don’t drag it by asking about little things, keep it short and specific to certain stages of the onboarding process and overall experience.

Example: Groove uses the survey template to welcome the user and to introduce themselves to the user. The survey also asks the user why they signed up for the product to understand their needs and motivations.

11. Survey Email Template For Reward-Based Survey

What: To encourage and motivate your respondents to complete the survey, you can create a reward-based survey email template to incentivize your respondents by offering them a gift card, discounts, free giveaways, etc. 

How To Use: Keep the survey short and clearly communicate to respondents about the reward and how they can claim it.

Example: Zapier uses this email template to encourage its users to complete a short survey on spreadsheets and how they use them with Zapier and as a thank you they are rewarding users with a $5 gift card upon completion of the survey.

12. Survey Email Template For Customer Support

What: Customer support is the first line of defense for any company. To improve your customer support process, use this survey email template to gather feedback on the quality of support provided by your agents. This will help you identify the gaps in your customer support process, create better training modules, etc.

How To Use: Send this email right after the customer’s interaction with your customer support team so that the experience is fresh in the customer’s mind when they leave the feedback.

Example: Flipkart uses this template to ask customers about their experience with the recent interaction with the customer support team in resolving their issue.

Conclusion

By using the 12 survey email templates, you can design surveys to boost response rates by making your survey designs clear, concise, and custom-centric. Using the right type of template with the right tone and timing is key to encouraging participation and gathering actionable insights.

However, it requires the right survey builder, like SurveySensum so that you don’t have to switch between tools to create different templates and analyze the feedback. With its intuitive user interface, you can design, distribute, and analyze the survey results all in one place and focus on what truly matters—understanding and exceeding your customer’s expectations!