Boost Customer Engagement With These 30+ Social Media Survey Questions

Oct 22, 2024

8 mins read

Manisha Khandelwal

This is the banner image of social media survey questions.

While browsing social media you become part of 5.17 billion consumers or 63.7% of the world’s population who use social media on a daily basis.

This makes me wonder – are businesses aware of the opportunity that taps into this massive and diverse user base for feedback collection?

Are they leveraging this channel effectively enough to gather feedback to refine their products and overall business?

If you are in the same boat then let’s dive deep into how to leverage social media for feedback collection and what important social media survey questions to ask to gather relevant insights.

What are Social Media Survey Questions (With Example)

Social media surveys are used to gather feedback from customers via social media platforms like Instagram, Twitter, LinkedIn, etc. These surveys help businesses engage with their customers in the digital world with the help of quick and engaging methods like polls, quizzes, etc.

With this survey, businesses can interact directly with their followers, collect real-time customer insights, and enhance customer engagement.

The image shows a survey showed on Instagram.

For example, the image shown below shows a social media survey on the Instagram platform where Instagram is asking users to answer some questions to improve the platform.

But are they really that beneficial, let’s see.

Benefits of Social Media Survey Questions (With Stats)

As a part of creating an omnichannel customer experience, I have seen the benefits of gathering and leveraging feedback from social media channels to gain a holistic view of your current customer sentiments. Here are a few for you to consider.

1. Wider Reach: With over 5 billion people using social media worldwide, businesses have a powerful channel to connect to a large and diverse audience. This channel allows businesses to connect with consumers from different sectors, and countries, with different interests, and age groups.

2. Boost Customer Engagement: 90% of people buy from brands they follow on social media, making it an effective channel to not only gather valuable feedback but also create brand visibility and drive business.

3. Engaging: Unlike traditional survey methods, social media surveys are more affordable, quicker, and more engaging to launch. In fact, 63% of marketers state that social media channels drive the highest ROI of all marketing channels.

4. Improving Customer Loyalty: By involving customers in decision-making through feedback on social media, businesses can foster a stronger sense of loyalty. In fact, 53% of consumers are more likely to shop with brands they can interact with on social platforms.

So, now we understand the amazing benefits of launching social media surveys. Let’s now discover some key social media survey questions to ask.

30+ Important Social Media Survey Questions To Ask

Without asking the right questions you cannot gather relevant data and ultimately cannot uncover the real pain points of customers and their true expectations. To help you with that, I have compiled a list of all important survey questions about social media, across key areas, for you to include in your next social media survey.

1. Social Media Survey Questions for Product Development

What: Social media survey questions for product development help businesses gather feedback on existing products as well as new product ideas.

Why: These questions engage customers in the early stages of product development, creating a product that aligns with customers’ expectations.

Questions To Ask:

What features do you find most useful in the product?
What’s one thing you would change about the product?
On a scale of 1-5, how easy was it to use our product? (CES)
What additional features would you like to see in our next update?
How does our product compare to similar products on the market?

2. Social Media Survey Questions for Customer Service Improvement

What: These questions focus on customer experience and satisfaction with your customer service team and process.

Why: Excellent customer service is key to customer retention and feedback on this key aspect of business will highlight key areas for improvement.

Questions To Ask:

How would you rate your recent experience with our customer service?
Did we resolve your issue to your satisfaction? (Yes/No)
On a scale of 1 to 7, how responsive was our support team?
What can we do to improve our customer service? (Open-ended)
Have you contacted our customer service through social media? If yes, how was the experience? (Open-ended)

3. Social Media Survey Questions for Customer Loyalty

What: These questions help understand customer loyalty as they gauge the likelihood of customers recommending your products or brand to others.

Why: Loyal customers are valuable in the long term. With these questions, you can understand their expectations and pain points and align your offering accordingly, fostering continued loyalty and driving referrals.

Questions To Ask:

On a scale of 0-10, how likely are you to recommend our brand to family and friends? (NPS)
What keeps you coming back to our brand? (Open-ended)
What do you like most about our brand? (Open-ended)
Have you had a memorable experience with our brand? If so, tell us about it! (Open-ended)
What can we do to improve your experience with our brand? (Open-ended)

Gathering feedback is the first step – analyzing the data and taking action matters the most to drive positive improvement. With SurveySensum’s AI capabilities, analyzing data is no longer a manual task. Automate and optimize your feedback analysis process to achieve optimal results!

4. Social Media Survey Questions for New Product Ideas

What: These questions explore customer suggestions for new products or innovations your brand could introduce.

Why: Customers often have great ideas and fresh perspectives based on their experience with your product and their own needs. These inputs guide your product development as well as foster engagement with your customers.

Questions To Ask:

On a scale of 0-10, how likely are you to recommend our brand to family and friends?
What keeps you coming back to our brand? (Open-ended)
What do you like most about our brand? (Open-ended)
Have you had a memorable experience with our brand? If so, tell us about it! (Open-ended)
What can we do to improve your experience with our brand? (Open-ended)

5. Social Media Survey Questions for Product Usage

What: These questions gather insights on how customers are using your products, highlighting usability issues.

Why: Understanding how your customers are interacting with your products will help you identify common pain points, driving data-driven improvements.

Questions To Ask:

How often do you use our product? (Very frequently, Frequently, Sometimes, Rarely & Never)
What is the primary way you use our product? (Open-ended)
What problem does our product solve for you? (Open-ended)
Have you discovered any creative ways to use our product? If yes, then let us know! (Open-ended)
“On a scale of 1 to 7, how easy is it to incorporate our product into your daily routine? (CES)

6. Social Media Survey Questions for Social Media Usage

What: These questions assess how your audience interacts with your brand on social media, which can inform your social media strategy.

Why: Understanding which platforms your customers use most and how they engage with your brand helps optimize your social media presence.

Questions To Ask:

Which social media platform do you prefer for interacting with brands? (Open-ended)
How often do you check our social media updates? (Very often, Often, Sometimes, Rarely & Never)
Do you follow our brand on multiple social media platforms? (Yes/No)
What type of content do you enjoy seeing from us on social media? (Open-ended)
What can we do to make our social media content more engaging for you? (Open-ended)

Now that we have our questions, let’s launch our survey.

Launch Social Media Survey Questions With SurveySensum

Here’s how you can launch social media surveys with SurveySensum’s survey builder in just 5 steps.

Step 1: Log in to SurveySensum’s survey builder and create your required survey with the help of industry-specific survey templates.

Step 2: After the survey is created, go to the “Share” tab. Here you can see the “Social Media” sharing option, click on it.

The image shows the survey sharing page of SurveySensums survey builder that allows users to share surveys via multiple channels along with social media channels.

Step 3: With this option, you can launch the survey via Facebook and Twitter. So, click on the channel you want to launch the survey from.

Step 4: After you click on which channel you want to launch it from, you get a unique survey link for it. For example, if you choose to launch the survey from Twitter, the platform will give you a link for it. Just make sure you are already logged in to the platform you want to launch the survey from.

The image shows how to share surveys via social media channels with SurveySensum.

Step 5: With this link, you can directly launch the survey to your social media feed or copy the link.

Conclusion

As the world is rapidly growing towards a more digital world, customers are no longer looking for traditional experiences, they are looking for a more engaging and tech-savvy approach. One of those approaches is via social media channels – it’s fast, engaging, and real-time.

So, whether you are looking to improve customer loyalty, develop new product ideas, or refine your social media strategy, embracing social media as a feedback channel is essential in today’s digital age.