QuestionPro vs Qualtrics: Which CX Tool Is Right For You?

Qualtrics and QuestionPro are both popular CX tools in the current market. But are they living up to your expectations? Are they helping you meet your CX goals?

Let’s compare these two CX tools, and break down their pros, cons, key features, and pricing to help you determine which platform is the right fit for your feedback management strategy – without exceeding your budget.

So, let’s dive in and uncover the best option for you: QuestionPro vs Qualtrics.

Qualtrics, QuestionPro, and SurveySensum – The Introduction

Qualtrics and QuestionPro are both popular CX tools and are well-known in the CX industry. While Qualtrics is known for its advanced features like predictive analytics and complex surveys, QuestionPro is known for its advanced survey creation and detailed market research. However, both tools have drawbacks like steep learning curve, limited customization, expensive pricing plans, etc.

Solution? 

— Enter SurveySensum, an agile, budget-friendly alternative that suits the needs of every industry and can be implemented by users of all expertise levels.

But, let’s not get ahead of ourselves and do a detailed CX platform comparison to explore each tool to see how they differ from each other, and maybe by the end, you will be able to find the right tool that aligns best with your CX goals. 

Let’s start with Qualtrics.

What is Qualtrics – Platform Overview

Qualtrics is an experience management (XM) platform that enables you to collect, analyze, and act on feedback across customer, product, employee, and brand experiences. It helps you gather omnichannel feedback and gives you in-depth insights and reports using advanced analytical tools. Also, it helps identify customer’s hidden emotions, tone, and sentiment in each response. 

Let’s explore some important pros and cons of Qualtrics –

Now that we know a bit about Qualtrics, let’s deep dive into the QuestionPro platform.

What is QuestionPro – Platform Overview

QuestionPro is a cloud-based survey and research software platform used for creating, distributing, and analyzing customer feedback in real time. It provides a wide range of features for survey creation, survey distribution, and reporting tools catering to industries like market research, customer experience, academic research, etc.

Let’s explore some important pros and cons of QuestionPro –

SurveySensum – Platform Overview

SurveySensum is an AI-enabled customer experience management platform that provides users with end-to-end CX solutions – from creating surveys to analyzing data and taking relevant and prioritized action, impacting their bottom line and transforming feedback into revenue. 

How is SurveySensum different from Qualtrics and QuestionPro?

With SurveySensum, you don’t have to spend hours and hours trying to learn the different features. This DIY platform has an easy to use interface enabling feedback-driven ROI.

Also, no need to break the bank over it. It’s pricing plans are cost-effective and you also get a free plan that includes unlimited surveys, templates, survey white-labeling, users, etc.

Moreover, SurveySensum also provides end-to-end CX consultation, implementation support, and onsite support, ensuring that your onboarding process is smooth – all within the same pricing plan with no hidden or extra cost! The CX experts will help you with advanced analysis and provide you with a well-formed action plan by extracting insights from feedback and all of this will be aligned with your business goals and KPIs.

Start using SurveySensum’s DIY survey builder today to simplify your feedback collection process and create surveys tailored to your specific requirements!

Qualtrics vs QuestionPro: Comparison

Qualtrics and QuestionPro – Feature Comparison in Detail

Here is a detailed comparison between Qualtrics and QuestionPro for you to evaluate further.

1. User Interface and Ease of Use

Qualtrics: Users require in-depth product knowledge before creating any simple survey, or any analysis, especially if you are a beginner with little to no experience.

QuestionPro: QuestionPro user interface is slightly different and user-friendly than that of Qualtrics. It also provides versatile features for creating, distributing, and analyzing surveys and is ideal for users of all types.

SurveySensum: SurveySensum is known for its simple and easy-to-use interface and AI survey builder with DIY capabilities making it ideal for both beginners and seasoned professionals.

2. Data Collection and Feedback Mechanisms

Qualtrics: It is more advanced in AI-driven automation, smart survey recommendations, and omnichannel feedback collection. It also provides advanced logic, including AI-based recommendations and dynamic surveys.

QuestionPro: It provides strong offline survey features and affordability for businesses that need multi-channel survey distribution without premium AI capabilities. It supports a wide range, including CX, EX, product, and market research surveys.

SurveySensum: It captures customer feedback from multiple channels and facilitates omnichannel feedback management by consolidating these data for a unified view. Also, its AI capabilities enable automating the process of identifying recurring themes, customer sentiments, pain points, etc, boosting productivity and never missing an insight.

3. Survey Creation and Customization

Qualtrics: It offers extensive customization options that can be overwhelming for users who are looking for a straightforward approach. Also, if you want to manage more advanced and complex surveys, you need to contact customer service agents to figure out the interface.

QuestionPro: On the other hand, QuestionPro offers customization options for survey creation, however, some advanced customization might be available in premium plans.

SurveySensum: This platform offers an AI-enabled survey builder with DIY capabilities. All you need to do is choose a survey template, edit the questions and you are good to go in merely 2-3 minutes! All the minor edits can be done by the user with no coding requirements!

4. Analytics and Reporting

Qualtrics: Qualtrics provides advanced analytics and reporting features, including predictive analysis, text and sentiment analysis, and advanced statistical analysis (like regression, cluster, and correlation analysis). However, these advanced features come with an additional cost.

QuestionPro: The tool provides robust analytics features and real-time reporting tools that enable you to track responses as they come in and make informed decisions promptly.

SurveySensum: It uses AI to simplify complex data and provide clear, actionable drivers of customer satisfaction which allows you to prioritize actions that will have the greatest impact on customer experience, rather than being overwhelmed by unnecessary metrics and complicated dashboards.

5. Customer Insights and AI Capabilities

Qualtrics: Qualtrics provides advanced analytics features, using AI and machine learning to enhance text analytics, sentiment analysis, and predictive modeling. Its focus on automating insights enables faster decision-making, but this type of analysis may be overwhelming for beginners or those who prefer a simpler approach.

QuestionPro: ‘AskWhy’ is a combination of NPS, root cause, and comment question types. This will help you identify what works for your promoters and what issues must be addressed immediately.

SurveySensum: SurveySensum’s AI-enabled text and sentiment analysis allows businesses to identify and act on recurring trends in customer feedback. By analyzing large volumes of customer data, SurveySensum’s text analytics pinpoints key patterns and shifts in customer sentiment or behavior. This ensures that you not only collect feedback but also extract meaningful insights that allow you to stay ahead of evolving customer needs.

6. Integration and Compatibility

Qualtrics: Qualtrics is designed to support large organizations by offering extensive integration options that allow for the unification of data from many sources, including CRM systems, analytics tools, and marketing tools.

QuestionPro: Similarly, QuestionPro also offers integration from a wide range of data sources. However, users have raised concerns about in-app integration not being user-friendly.

SurveySensum: It provides seamless integration with existing systems such as Slack, Outlook, Salesforce, and Zendesk. Additionally, the team offers implementation support at no extra cost and is responsive to requests for any further integrations.

7. Pricing and Value for Money

Qualtrics: Qualtrics’s pricing plans are expensive since most features are designed for large enterprises. If you don’t need a versatile tool with complex features, Qualtrics might not be the right choice for you.

QuestionPro: QuestionPro’s free plan offers basic features, but its premium plans with advanced functionalities can be quite expensive. This may not be cost-effective for small businesses and startups with limited budgets.

SurveySensum: Here, SurveySensum can be an ideal choice for users looking for a budget-friendly pricing plan. The best part – No hidden pricing! Along with that, the tool also offers a free version with all the necessary survey features for users to explore.

8. Customer Support and Resources

Qualtrics: Qualtrics’s customer support is not robust enough as they lean towards managed service rather than self-service. You will need to get in touch with the customer support team directly to make changes to your dashboards, customize your reports, etc.

QuestionPro: QuestionPro differs here from Qualtrics by providing dedicated account managers for all users who can be reached directly in case of any issue.

SurveySensum: The customer support team of SurveySensum follows a balanced approach of self-service and managed service. The team provides individual account managers for you to get in touch with in case of any issues. Also, the customer support team is also available via chat support, social media channels, email, and 24*7 support with 2-hour SLA globally.

Is there any alternative that stacks up to QuestionPro and Qualtrics?

QuestionPro and Qualtrics are great CX tools in general. 

Our question here is if there is a better alternative to Qualtrics and QuestionPro. 

If there is any single solution that can replace QuestionPro and Qualtrics comprehensively in terms of pricing, features, functionalities, reliability, ease of use, etc.? 

Well, SurveySensum can help you here.

Let us see how SurveySensum stacks up with QuestionPro and Qualtrics in detail.

Introducing SurveySensum

SurveySensum utilizes AI-driven capabilities like machine learning, predictive analytics, text and sentiment analysis, etc to transform your CX experience to the next level. It also enables you to extract the most out of your feedback and drive changes that align with your business goals and KPIs.

How?

With its innovative and AI-driven capabilities. Some of the features of SurveySensum are:

Ease-of-Use

SurveySensum’s AI-powered survey builder makes survey creation a breeze. Its user-friendly interface and advanced customization options, combined with a vast library of survey templates, enable you to design and launch feedback surveys with ease.

AI-Powered Dashboards

The AI-driven dashboard not only identifies key drivers of customer satisfaction and dissatisfaction but also provides personalized insights tailored to each team member’s role. The dashboard streamlines the analysis process by automatically highlighting crucial data points, eliminating the need for manual intervention.

NPS, CES, CSAT Surveys, and More

SurveySensum supports a wide range of survey types, including NPS, CES, CSAT, product, onboarding, CSI, and pulse surveys. A dedicated team assists you in selecting the right survey type and crafting appropriate questions.

AI-Enabled Text Analytics

The AI text analytics software swiftly identifies top customer issues and sentiments from open-ended feedback, providing actionable insights in a prioritized manner. This automation significantly reduces complaints and enhances customer satisfaction.

Exceptional Customer Support

SurveySensum’s commitment to customer support is reflected in its fast response times and multiple support channels, including email, social media, live chat, and dedicated account managers. The 2-hour SLA ensures prompt issue resolution and unwavering support.

Transparent and Affordable Pricing

SurveySensum’s pricing structure is transparent and devoid of hidden costs, ensuring that you only pay for the features and services you need.

Close the Loop

With SurveySensum, you will get real-time notifications whenever detractors pop up. In doing so, you will be able to reach out to the customer quickly, understand what the problem is, and rectify it promptly, closing the feedback in real time. This can further help improve the customer support experience, increasing the likelihood of converting detractors into promoters.

End-to-End CX Consultation

SurveySensum offers comprehensive CX services at no additional cost. From survey design and launch to feedback analysis and action implementation, their team of experts guides you through every step of the customer experience journey.

Which one to choose? Qualtrics, QuestionPro, or SurveySensum?

Qualtrics, QuestionPro, and SurveySensum each have unique strengths that cater to different business needs.

• Qualtrics, with its deep analytics, AI-driven insights, and advanced survey customization, is perfect for enterprises. However, its high cost and complexity may not be suitable for small to medium-sized teams.
• QuestionPro offers a balance of advanced features and affordability with its strong survey capabilities. However, its customization and integration options may not be as intuitive.
• SurveySensum’s AI-powered feedback analysis, ease of use, and cost-effectiveness make it a great option for businesses seeking actionable CX insights without complexity.

However, the best choice depends on your priorities, whether it’s enterprise-level analytics, affordability, or AI-driven insights. Evaluate the features, budget, and ease of use of each platform to select the one that best fits your CX strategy.