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Understanding QuestionPro Pricing: Finding the Right CX Tool for Your Needs

Mar 17, 2025

6 mins read

Manisha Khandelwal

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Implementing CX strategies is made easier by utilizing the right CX tool, as it can automate repetitive tasks and streamline various processes. 

So, which CX tool are you using? If your answer is QuestionPro, then this blog is for you.

What Is QuestionPro? Understanding Its Value for CX Professionals

QuestionPro is a cloud-based survey and research software platform that enables the creation, distribution, and real-time analysis of customer feedback. It offers versatile survey creation, distribution, and reporting tools to facilitate comprehensive research and feedback collection.

But Is QuestionPro Worth It?

QuestionPro presents a strong case with its mobile-friendly design, extensive template library, and diverse range of question types. However, it does come with certain limitations such as its expensive pricing plans, limited features to explore in the free plan, and many more. So, let’s examine these drawbacks and analyze if QuestionPro pricing plans align with its value proposition, to determine if it’s the right choice for your business.

QuestionPro: Cons

While QuestionPro is a widely used and powerful survey platform, there are a few potential drawbacks to consider.

1. QuestionPro: Cost

QuestionPro’s free plan offers basic features, but its premium plans with advanced functionalities can be quite expensive. This high cost can make QuestionPro less accessible for small businesses and startups with limited budgets.

The image shows a con of QuestionPro regarding the tool’s pricing plans.

2. QuestionPro: Limited Features in the Basic Plan

The availability of advanced features like specific survey question types and in-depth analytics tools exclusively in premium plans can make QuestionPro cost-prohibitive for organizations with limited budgets, such as smaller companies, startups, and non-profits.

The image shows a con of QuestionPro regarding the tool’s limited features in the basic plan.

3. QuestionPro: Limited Customization

QuestionPro’s limitations in advanced question customization will not meet your need if you are looking for a more tailored survey creation experience, despite its extensive features.

The image shows a con of QuestionPro regarding the tool’s limited customization.

4. QuestionPro: Limited Reporting

QuestionPro’s reporting feature is limited in the sense that it doesn’t have dynamic or customizable charts and graphs that would improve the presentation of insights.

 The image shows a con of QuestionPro regarding the tool’s limited reporting.

5. QuestionPro: Steep Learning Curve

A tool should be easy to learn because a steep learning curve can slow down users and make them less productive.

The image shows a con of QuestionPro regarding the tool’s  steep learning curve.

 

No need to scratch your head looking for a cost-effective CX solution and a powerful QuestionPro alternative. Just sign up to SurveySensum and discover a world of advanced survey capabilities at affordable prices and transform your feedback into revenue today!

 

So, if you are also stuck with these drawbacks and looking for a QuestionPro alternative, then scroll down.

QuestionPro Pricing Alternative: SurveySensum

SurveySensum is a customer experience management platform that enables users to create, launch, and analyze effective CX surveys across a wide range of industries. The tool is designed to meet the needs of both new and seasoned CX professionals,  providing basic features like cross-tab analysis and WhatsApp surveys, along with more advanced features such as AI-powered text analysis and a closed-loop ticketing system. 

It focuses on extracting actionable insights from customer feedback to boost the overall customer experience and drive ROI.

Here’s how SurveySensum performs better than QuestionPro in key areas.

1. Cost-effective Prices – No Hidden Fees!

 The image shows the SurveySensum’s pricing plans.

SurveySensum offers advanced features and settings for a fraction of the cost of QuestionPro. Starting at only $99 per month, SurveySensum’s basic paid plan includes 500 responses, 5000 emails, unlimited users, surveys, touchpoints, questions, and all website integrations. 

Even for higher response volumes (up to 5000 responses per month), the cost remains affordable at $599 per month. With transparent pricing and no hidden fees, SurveySensum offers a superior value proposition compared to QuestionPro.

 The image shows a pro of SurveySensum.

*Source: G2, Sep 11, 2023

2. End-to-End Support and CX Consultation

SurveySensum goes beyond just providing a platform; it offers expert CX consultation and end-to-end support. This includes assistance with survey creation, ensuring that it aligns with your business KPIs, data collection, in-depth analysis, and the generation of actionable insights. The goal is to guide you through the entire customer experience management process.

The image shows a pro of SurveySensum.

*Source: G2, April 13, 2022

3. Proactive Customer Support with 2-hour SLA

The platform is committed to providing exceptional and timely customer support. It boasts a 2-hour SLA, ensuring that your queries and issues are addressed promptly. This support is available 24/7 across multiple channels, reflecting their dedication to customer satisfaction. As a result of this commitment, SurveySensum has achieved a 100% retention rate.

The image shows a pro of SurveySensum.

*Source: G2, Jan 28, 2021

4. No-Code, User-Friendly Interface

This is the image of the survey builder of SurveySensum.

SurveySensum is designed with users in mind. It features a no-code, user-friendly interface that simplifies the process of creating and managing surveys. The platform provides a wide range of features and settings that are easily accessible and intuitive, making it suitable for users of all technical levels. Whether you’re a beginner or an experienced CX professional, you’ll find SurveySensum easy to navigate and use.

 The image shows a pro of SurveySensum.

*Source: G2, Nov 09, 2023

5. Identify Critical Issues in Seconds With AI-Text Analytics

The image shows the analysis of customer feedback and how it is categorized into positive and negative feedback to identify patterns and top customer complaints.

SurveySensum leverages the power of AI and machine learning to automate the analysis of open-ended feedback. Its text analytics software automatically extracts customer sentiments and complaints from this feedback, saving you time and effort. This enables you to quickly identify and prioritize critical issues, allowing you to take prompt action and address customer concerns effectively.

The image shows a customer review on the SurveySensum platform. The customer is talking about how the SurveySensum survey builder helps them save 70% of survey costs.

 

Effortlessly automate feedback collection, analyze insights in real-time, and close the loop with SurveySensum’s AI-powered features. Let AI do the heavy lifting!

 

6. Take Prioritized Action With Analytical Dashboards

The image shows the NPS dashboard of SurveySensum where all data related to the NPS program like the overall NPS score, NPS segmentation, total response rate, completion rate, etc are displayed for better visualization.

The AI-powered dashboard from SurveySensum streamlines the process of understanding customer satisfaction and dissatisfaction by highlighting key drivers and providing personalized insights for each team member based on their role. The best part? The dashboard uses AI to determine which data points are important and generates detailed reports on those, eliminating the need for users to decide which data points to analyze.

The image shows a customer review on the SurveySensum platform. The customer is talking about how the SurveySensum helps them gain real-time insights via analytical dashboards.

7. Schedule Report

The image shows the NPS reporting features of SurveySensum

SurveySensum’s AI-powered reporting allows you to automatically schedule and send reports directly to the inboxes of relevant stakeholders on a daily, weekly, or monthly basis. This ensures that they always have the most up-to-date insights readily available.

8. AI Closed-loop Ticketing System – Turn Detractor into Promoter!

 An image showing SurveySensum’s real-time detractor alerts in action - highlighting instant notifications.

SurveySensum’s real-time ticketing system instantly flags and escalates every piece of negative feedback to the appropriate team. Personalized alerts and actionable insights enable team members to efficiently close the loop. Additionally, you can track ticket trends to measure resolution time and see how many tickets remain open.

Wrapping Up!

QuestionPro might not be working out for many of you despite its advanced features, settings, and widespread popularity in the CX industry. While it’s a great fit for enterprises with big budgets, it may not be ideal for small to medium-sized businesses due QuestionPro pricing plans.

If you’re in the latter category and QuestionPro pricing is a bottleneck for you then consider alternatives like SurveySensum. This tool offers advanced features at an affordable price without compromising quality. Additionally, SurveySensum’s CX consultation can help you translate feedback into revenue by identifying actionable insights and priority areas.

 

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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