Qualtrics vs SurveyMonkey: A Detailed Comparison for 2025

Are you torn between Qualtrics and SurveyMonkey?

Wondering which platform better suits your specific surveys and business objectives?

In this comparison, we’ll break down the strengths, weaknesses, and standout features of both tools to help you identify the one that fits your requirements, enhances your CX strategy, and stays within your budget.

Let’s dive in to uncover which of these top contenders – Qualtrics vs SurveyMonkey – emerges as the best choice for you!

Qualtrics, SurveyMonkey, and SurveySensum – The Introduction

Qualtrics and SurveyMonkey are well-known industry leaders in CX tools. While Qualtrics is noted for its predictive analytics and advanced surveys, SurveyMonkey is known for its user-friendly drag-and-drop user interface and automated NPS calculation. However, both tools come with their drawbacks like a steep learning curve, high costs, and free plan limitations, making it a less ideal choice for small to medium-scale businesses.

Enter SurveySensum: an agile, budget-friendly alternative that blends both advanced and basic features on a single platform while offering user-friendly CX solutions.

But, let’s not get ahead of the game and explore each tool to see how they differ from each other and which one aligns the best with your CX goals and needs. Let’s start with Qualtrics. 

What is Qualtrics – Platform Overview

Qualtrics is a popular experience management tool businesses use to design their CX strategies and improve customer experience. It helps you create and launch surveys with AI capabilities and collect key customer insights to drive business growth, understand customer satisfaction and loyalty, and improve the overall customer experience. 

Some of the notable byproducts of Qualtrics are Customer XM, Employee XM, Brand XM, Design XM, Core XM, and XM Dscvr. The solution works best for industries like Education, Healthcare software, Technology, Retail, Financial Services, B2B, Travel, Hospitality, etc. 

Let’s now explore some pros and cons of Qualtrics.

Now that we know a bit about Qualtrics, let’s deep dive into the SurveyMonkey platform.

What is SurveyMonkey – Platform Overview

SurveyMonkey is one of the popular CX tools that offer multiple plans and packages for users according to their business requirements. It is ideal for a business to create online surveys effectively and generate strategic analytics and insights. It is comparatively easy to use and execute. 

SurveyMonkey lets you create surveys for measuring CSAT, employee engagement, NPS, market research, etc., without hassles. You can collect survey responses in real time from multiple sources and integrate the data into several external and internal applications to make the best out of the survey results. 

Now, let’s explore some of its pros and cons.

SurveySensum – Platform Overview

SurveySensum is an AI-enabled customer feedback management platform that provides end-to-end CX solutions that help you take prioritized actions impacting your bottom line and driving business growth. It uses AI and other advanced capabilities to create intelligent CSAT, NPS, CES, CSI, SSI, and market research surveys to gather customer feedback and analyze them to extract actionable insights.

How is SurveySensum different from Qualtrics and SurveyMonkey?

Well, for starters, with SurveySensum you don’t have to worry about investing too much time in learning the ins and outs of all the features as the tool comes with an ease-to-use and implemented user interface with DIY capabilities. This makes it an ideal choice!

Moreover, SurveySensum provides advanced features like reporting, dashboarding, and analysis with AI capabilities like machine learning models, GenerativeAI, etc enabling you to go beyond written words and take proactive measures to predict customer expectations and avoid any future issues.

The tool also provides end-to-end CX consultation, implementation support, and onsite support, ensuring that you can get started easily — all within the same costs, with no hidden pricing!

With SurveySensum’s customizable survey builder, design surveys that match your unique needs. Dive into DIY capabilities and simplify your feedback collection now!

Comparison Table: Qualtrics vs SurveyMonkey vs SurveySensum

Qualtrics vs SurveyMonkey – Feature Comparison in Detail

Qualtrics, and SurveyMonkey, both are competent and leading survey tools that offer several critical features to their clients to measure various CX metrics easily. 

Let’s move into the feature comparison of SurveyMonkey vs Qualtrics.

Pre-built Templates & Questionnaire

• Qualtrics: In Qualtrics, if users need to have the ability to customize their questions or survey design, they need to purchase their paid plan. And the fact that the tool is one the most expensive tools in the market dampens the attractiveness of this feature.   
• SurveyMonkey: The free version of the tool allows users to run surveys, but the survey questions and design templates available are very limited. Also, the survey templates are very generic and lack an interactive approach. 
• SurveySensum: In contrast to the two survey tools, SurveySensum offers unlimited survey questions and customizable industry-specific survey templates in the free version itself. Not just that, the survey builder comes with DIY capabilities.

Customization Capabilities

Qualtrics: Qualtrics allows you to customize surveys to suit your branding. Though it provides some unique features, styles, and fonts, it is only available for paid customers. 

SurveyMonkey: SurveyMonkey is a great tool for surveying but lacks customization capabilities. Survey templates and styles are all the same and generic. If you happen to have a paid plan, then you can do a few more tweaks, but that’s it. SurveySensum: This platform offers a DIY survey builder. All you need to do is choose a survey template, edit the questions and you are good to go in merely 2-3 minutes! All the minor edits can be done by the user. For more radical changes, the support team is always open for feature requests!

User Experience

Qualtrics: while Qualtrics is the most expensive option among survey tools, it falls short of delivering an intuitive and seamless user experience. Beginners find it difficult to use and implement it and have to spend a considerable amount of time learning and mastering the survey tool.  

SurveyMonkey: The user interface is simple and easy to use. However, according to the latest review in G2, at times, users have found it difficult to create surveys. 

SurveySensum: SurveySensum offers a simple and easy-to-use interface with DIY capabilities making it ideal for both beginners and seasoned professionals.

Customer Support

Qualtrics: They have improved their customer support over the years by providing assistance through live chats, in-person training, phone support, and email support. Customers have found their support quick and responsive. 

SurveyMonkey: Currently, SurveyMonkey offers live chat, phone, and email support. Though they provide this essential support, they have a mixed customer review. 

SurveySensum: By offering end-to-end customer support through multiple channels, SurveySensum’s customer support is better in contrast to the other two tools. Their support involves, but is not limited to the following:

• Self-help articles and videos
• Omnichannel support experience via Email, Live Chat, Phone Support, etc
• Dedicated CX Manager
• Implementation support
• Onsite support
• CX consultation

Text Analysis

Qualtrics: Qualtrics offers text and sentiment analysis tools only on its advanced levels. Basic users cannot use these features as part of the analytics. Also, the feature can be complex and overwhelming for new users.

SurveyMonkey: SurveyMonkey’s text and sentiment analysis is a paid feature that is available only on certain plans and packages. And it is also only available in English surveys [No multi-lingual support in this feature]. 

SurveySensum: It is easier to identify and tag open-ended feedback and customer sentiments in real time with SurveySensum’s Text and Sentiment analysis. You can also use advanced features like tagging, word-cloud, etc., with the help of AI and ML. It is available in all plans and also with multi-lingual support.

Analytics and Reporting

Qualtrics: Qualtrics offers advanced analytics and reporting capabilities like predictive analysis, text and sentiment analysis, and advanced statistical analysis like regression, cluster, and correlation analysis. It also provides in-depth visualization and detailed segmentation reports. However, this comes at an additional cost. 

SurveyMonkey: SurveyMonkey does have reporting capabilities, however, it has limitations, for example, it is not easy to understand and hence makes the process of understanding the data difficult.

SurveySensum: Instead of navigating through complicated dashboards filled with endless data points on additional costs, SurveySensum’s AI capabilities simplify this data to provide you with clear, actionable drivers behind customer satisfaction. This targeted approach means you won’t be overwhelmed by unnecessary metrics; instead, you can prioritize actions that will have the greatest effect on improving customer experience. Also, the feature is included in the free plan for you to explore.

Integrations

Qualtrics: Qualtrics has more apps lined up in the system for you to connect with. It is expensive but allows you to connect with several third-party apps and tools.

SurveyMonkey: SurveyMonkey has 100+ apps listed in the directory that you can connect to directly. 

SurveySensum: You can connect with all essential apps and improve your work efficiency. Following are a few integrations offered by SurveySensum.

• Hubspot, Intercom, Slack, Zapier
• Email notifications ( Standard, Custom)
• Open API Support
• Historical data migration
• The tool also allows for custom integrations, enabling your business to integrate with the tool of your liking. This is available upon request.

Qualtrics and SurveyMonkey – G2 Ratings

G2 is a popular peer-to-peer review platform where users can find unadulterated, unbiased, and real-time reviews about different software and technologies. So, let’s see what G2 has to say about SurveyMonkey vs Qualtrics.

Overall Rating: Qualtrics scored 4.4 in this aspect, indicating strong customer satisfaction in meeting customer expectations and needs. SurveyMonkey also scores a 4.4, showing a similar satisfaction level as Qualtrics.

Ease of Use: SurveyMonkey leads with a score of 9.2, reflecting that users find it intuitive and user-friendly. Qualtrics scored an 8.5, which is still a strong rating but indicates that some users might find the platform complex or require additional training.

Quality of Support: Qualtrics scores 8.7, suggesting that users generally have positive experiences with customer support. SurveyMonkey follows closely with an 8.6 rating, though slightly more so than Qualtric’s.

Ease of Setting Up: Qualtrics scored an 8.3, indicating that while many users find the initial setup manageable, it involves some complexity or a steeper learning curve. SurveyMonkey scores 9.0 indicating an easier setup process compared to Qualtrics.

Free Version: Both Qualtrics and SurveyMonkey provide free versions.

Free Trial: None of the tools provide a free trial.

Ease of Administration: Qualtrics scores 8.4, showing that it is efficient when it comes to managing and administering the platform. However, SurveyMonkey scores 8.9 in this aspect, showing better efficiency.

Discover how SurveySensum combines AI-powered analytics and easy-to-use tools to help you collect, analyze, and act on customer feedback—all within a budget-friendly pricing plan.

Is there any alternative that stacks up to SurveyMonkey and Qualtrics?

SurveyMonkey and Qualtrics are great tools in general. 

However, after their detailed comparison, our question is if there is a better alternative to Qualtrics and SurveyMonkey. If there is any single solution that can replace SurveyMonkey and Qualtrics comprehensively in terms of pricing, features, functionalities, reliability, ease of use, etc.? 

Well, SurveySensum can help you here.

Let us see how SurveySensum stacks up with SurveyMonkey and Qualtrics in detail.

Introducing SurveySensum

SurveySensum provides end-to-end CX solutions that help you transform your customer experience to the next level. With its innovative and AI-driven capabilities, it helps organizations collect feedback, analyze it, and create actionable insights to drive growth. Some of the features of SurveySensum are:

NPS, CES, CSAT Surveys, and More

Explore beyond NPS, CES, and CSAT surveys. Whether it’s product feedback, onboarding, CSI, or pulse surveys, SurveySensum lets you launch different types of surveys in under five minutes with industry-specific survey templates. Also, you’ll have expert guidance to select the right survey type and craft effective questions.

Ease of Use

Survey creation cannot be simpler than this. SurveySensum’s AI-powered survey builder is designed for ease of use, offering advanced customization and DIY features. Just pick a survey template aligned with your objective, tailor it to your brand theme, and you’re all set!

Analytical and Role-based Dashboards

The AI-driven role-based dashboard goes a step further by identifying key factors influencing customer satisfaction and dissatisfaction, delivering personalized insights to every team member based on their role. The dashboard leverages AI to automatically pinpoint the most critical data points, eliminating the need for manual selection and providing comprehensive, actionable reports effortlessly.

AI-enabled Text and Sentiment Analysis

With SurveySensum’s AI text analytics, identifying top customer issues takes just seconds. The tool uses AI and machine learning to extract customer sentiments and top complaints from open-ended responses, giving you prioritized, actionable insights that help reduce complaints effectively.

Proactive Customer Support

Customer support is a standout feature of SurveySensum, offering quick, reliable assistance across email, social media, dedicated account managers, and 24/7 live chat. A two-hour SLA ensures issues are resolved swiftly, so your team can operate seamlessly.

Close the Loop

Detractors are inevitable in surveys. No matter your effort there might at least be one customer that didn’t like your product/service. And the efficient way to convert these detractors to promoters is closed-loop feedback. 

With SurveySensum, you will get real-time notifications whenever detractors pop up. In doing so, you will be able to reach out to the customer quickly, understand what the problem is and rectify them asap. This can further help improve the customer support experience, increasing the likelihood of converting detractors into promoters.  

Affordable Pricing

Unlike many platforms, SurveySensum is fully transparent about pricing – no hidden costs, no surprises. Also, you get a free version and free trial with unlimited survey templates and users.

CX Consultation

SurveySensum provides end-to-end CX solutions, from creating and launching the perfect survey at the right time through the right channels to analyzing feedback with AI-driven insights and taking targeted actions. Best of all? These comprehensive services come at no additional cost!

Which one to choose? Qualtrics or SurveyMonkey or SurveySensum?

Qualtrics, SurveyMonkey, and SurveySensum each have distinct advantages tailored to various business needs. While Qualtrics stands out with advanced data analytics and enterprise-grade solutions, SurveyMonkey is favored for its simplicity and flexibility in creating basic surveys. However, both platforms may involve higher costs or limited reporting capabilities for scaling CX initiatives.

SurveySensum offers a middle ground, combining ease of use, AI-driven insights, and budget-friendly pricing. It’s an excellent option for both small teams and larger organizations seeking powerful yet accessible CX solutions.

The best choice ultimately depends on your unique requirements, such as budget, feature depth, and ease of integration. By aligning these factors with what each platform provides, you can select the solution that best supports your CX goals.