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Qualtrics vs Microsoft Forms: Which One Should You Choose?

Mar 19, 2025

10 mins read

Manisha Khandelwal

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Are you struggling to decide between Qualtrics and Microsoft Forms for your CX improvements?

This comparison will help you make an informed decision. We’ll explore the pros and cons, key features, and pricing of each tool to determine which one best aligns with your needs and budget.

Let’s dive in and find out which platform – Qualtrics or Microsoft Forms – is the right choice for you.

Qualtrics, Microsoft Forms, and SurveySensum – The Introduction

Qualtrics is known for its predictive analytics and advanced surveys, while Microsoft Forms for its user-friendliness and simplicity. However, both tools can be expensive and limited in advanced capabilities, making them less suitable for small to medium-sized businesses and large organizations with diverse needs.

On the other hand, SurveySensum is a user-friendly and cost-effective alternative that combines the strengths of Qualtrics and Microsoft Forms.

Let’s explore each tool and see how they differ to determine which best aligns with your CX goals and needs. Let’s begin with Qualtrics.

What is Qualtrics – Platform Overview

The image is showing the homepage of Qualtrics

Qualtrics is a leading web-based CX platform that allows you to create and conduct customizable surveys. This advanced analytical tool helps you gather omnichannel feedback, gives you in-depth insights and reports, and can identify the emotions, tone, and sentiment in each response.

Pros:

  • Enables the creation of complex and advanced surveys
  • Provides robust and analytical reporting capabilities, with real-time dashboards and in-depth segmentation
  • Seamlessly integrates with other platforms like CRM systems
  • Meets high standards for data privacy and security, including compliance with regulations like GDPR and HIPAA.

Cons:

  • Expensive, with additional hidden fees
  • Requires additional training and has a steep learning curve due to its advanced and complex features
  • Customization options are limited to premium plans, which can be expensive for small businesses
  • Customer support is slow and often delayed

With SurveySensum, you get a powerful yet user-friendly NPS tool without the complexity or high costs of Qualtrics. You get,

  • Affordable and Transparent Pricing: No hidden fees or unexpected costs. You get what you pay for – without surprises.
  • Easy to Use: Unlike Qualtrics’ steep learning curve, SurveySensum is built for simplicity. No additional training is required to get started.
  • Customization Without Extra Costs: Get advanced customization features without paying a premium, making it perfect for businesses of all sizes.
  • Fast and Responsive Customer Support: Get 24*7 customer support with a 2-hour SLA guaranteed.

If you’re looking for alternatives to Qualtrics that will match your needs and requirements, explore the top 15 Qualtrics competitors and alternatives.

Now that we’ve covered Qualtrics, let’s explore the Microsoft Forms platform.

What is Microsoft Forms – Platform Overview

The image is showing Microsoft Forms homepage

Microsoft, widely recognized and used by both individuals and businesses. Seamless integration with Excel enhances its appeal. However, it requires an Office 360 subscription for full access.

Pros:

  • Easy to set up forms and surveys
  • Visual drag & drop editor available
  • Import or export data to and from Microsoft Excel
  • Compatible with any web browser
  • Customizable themes for forms

Cons:

With SurveySensum, you get a feature-rich, customizable NPS tool that adapts to your needs – without limitations. You get,

  • Diverse Question Types: Go beyond text and multiple-choice! Use a variety of question formats, including rating scales, sliders, and open-ended responses.
  • Accessible and Cost-Effective: Unlike Microsoft Forms, which isn’t free for everyone, SurveySensum offers flexible pricing to suit businesses of all sizes.
  • Highly Customizable Surveys: Enjoy complete flexibility in survey design, from branding to logic-based questions, ensuring a seamless experience for respondents.

Tailor questions, branding, and your workflows to match your business needs and goals with SurveySensum’s advanced customization capabilities – no coding required!

Qualtrics vs Microsoft Forms: Comparison

Both Qualtrics and Microsoft Forms offer several features and tools to analyze the user experience and drive growth. 

Let us drill down further and compare a few other features and tools in detail. 

Comparison Table: Qualtrics vs Microsoft Forms vs SurveySensum

Aspects Qualtrics  Microsoft Forms SurveySensum
Key Features
  • Predictive analysis
  • Benchmarking
  • Advanced reporting capabilities
  • Advanced survey
  • AI-enabled analytics
  • Market research
  • Easy to set up forms and surveys
  • Import or export data to and from Microsoft Excel
  • Visual drag & drop editor 
  • Survey editor with DIY capabilities
  • Survey logic
  • AI-enabled text and sentiment analysis
  • Role-based analytical dashboards
  • Advanced reporting capabilities like cross-tab analysis, etc
  • CX consultation (with no extra charge)
Pre-built Survey Templates Offers survey templates like employee onboarding, customer experience, etc Doesn’t offer many custom templates Offers 100+ industry-specific survey templates with pre-built relevant questions
Customization Capabilities In-built customization license. You can customize surveys to match your branding Limited customization Survey builder with DIY capabilities which enables advanced customization of survey templates from questions, looks, font size, logos, etc
Customer Support Use the portal or contact the account executive for support Support via live chat, phone, and email support Offers support via
24*7 live chat support, individual account managers, social media channels, email support, and call support
Free Version Yes, with a single user account, 500 responses, 50+ survey templates, and limited styling options Yes Yes, with 25 survey responses, website integrations, unlimited surveys, unlimited users, and unlimited questions
Generative AI Capabilities ‘XM/os2’ AI gives recommendations Microsoft Copilot SurveySensum’s AI-enabled text analytics offers key drivers and actionable insights from thousands of qualitative feedback
Price On higher end Affordable pricing plans Budget-friendly pricing plans
Set-up Time Longer setup with a steep learning curve Easy to set up Faster implementation 
Ideal For Large-scale enterprises Large-scale enterprises Medium and large scale enterprises

Qualtrics vs Microsoft Forms – G2 Comparison

G2 is a popular peer-to-peer review platform where users can find unadulterated, unbiased, and real-time reviews about different software and technologies. So, let’s see what G2 has to say about Qualtrics vs Microsoft Forms.

G2 Rating Qualtrics Microsoft Forms SurveySensum 
Overall Rating 4.3 4.4 4.6
Ease of Use 8.4 9.2 9.4
Quality of Support 8.5 8.8 9.8
Ease of Setup 7.6 9.3 9.2
Free Version
Free Trial
Pricing (Basic Plan) $420/month NA $99/month

With all the cards on the table, you can now choose the right tool for you. 

→  With Qualtrics you get a wide range of advanced features for data management and analysis, but you also have to pay more, invest more time to understand the tool, and also have to deal with an unresponsive support team. 

→ With Microsoft Forms you get a responsive easy-to-use interface, seamless integrations with Microsoft tools, and cost-effective pricing plans.

So, what’s the solution here? 

 

Looking for a tool to suit your budget without compromising on quality? Well, look no further than SurveySensum, the tool’s got it all! From DIY capabilities to omnichannel feedback management to real-time closed feedback mechanism – the tool provides a 360 degree customer experience management!

SurveySensum – A Balanced CX Solution

SurveySensum is an AI-enabled customer experience management software that delivers comprehensive CX solutions, empowering you to prioritize actions that enhance your bottom line and propel business growth.

What sets SurveySensum apart from Qualtrics and Microsoft Forms?

SurveySensum offers a user-friendly interface with DIY capabilities, eliminating the need for extensive training and enabling you to get started quickly and easily.

Furthermore, SurveySensum provides end-to-end CX consultation, implementation support, and even onsite support, ensuring a smooth onboarding process—all at a transparent cost with no hidden fees! By extracting insights from feedback, it facilitates advanced analysis and delivers a well-structured action plan aligned with your business KPIs, effectively converting feedback into revenue.

Here’s a detailed view of the key features of this tool.

1. DIY Capabilities

This is the image of the DIY capabilities of the SurveySensum survey builder tool.

The tool offers both basic and advanced features, including white labeling, skip logic, question piping, and survey throttling. Its user-friendly survey builder comes with DIY capabilities and advanced customization options that allow you to customize nearly every aspect of your survey, including the appearance, display, questions, survey flow, schedule date and time, and survey reminders.

The image shows a customer review on the SurveySensum platform. The customer is talking about how the SurveySensum platform is easy to use and has a simple interface.

2. Powerful Role-Based Dashboards that Give You Key Drivers

The image shows a role-based dashboard where roles and responsibilities are tailored to each individual to avoid data overload.

SurveySensum’s AI-powered dashboards provide personalized insights to each team member by highlighting the key drivers of customer satisfaction and dissatisfaction. This feature streamlines the decision-making process by generating detailed, actionable reports, ensuring that teams focus on the most critical insights.

The image shows a customer review on the SurveySensum platform. The customer is talking about how the SurveySensum helps them gain real-time insights via analytical dashboards.

3. AI-Enabled Text Analytics To Identify Quick Themes and Complaints

The image shows the analysis of customer feedback and how it is categorized into positive and negative feedback to identify patterns and top customer complaints.

Use AI-powered text analytics software to quickly identify and prioritize customer complaints and sentiments from open-ended survey responses. By leveraging AI and machine learning to automate this process, you can uncover actionable insights and significantly reduce customer complaints.

Also, unlike Qualtrics and Microsoft Forms, SurveySensum’s text analytics software comes with the free plan and the free version. Even free users can analyze their survey data and identify key themes, patterns, pain points, etc.

The image shows a customer review on the SurveySensum platform. The customer is talking about SurveySensum’s analysis.

4. 24*7 Customer Support On All Channels

SurveySensum provides exceptional customer support with a 2-hour SLA through a variety of channels, including email, social media, dedicated account managers, and 24/7 live chat. This ensures your team can always count on fast and reliable assistance.

 The image shows a customer review on the SurveySensum platform. The customer is talking about how the SurveySensum has a responsive customer support team.

5. Seamless Integrations With Your Existing Apps and CRMs

SurveySensum streamlines your workflow and enhances productivity by seamlessly integrating with a wide range of third-party tools and services. This integration centralizes all your processes and information, eliminating the need to switch between multiple platforms.

 The image shows a customer review on the SurveySensum platform. The customer is talking about SurveySensum’s CX consultation.

6. Closed Loop Ticketing System

An image showing SurveySensum’s real-time detractor alerts in action—highlighting instant notifications.

What truly sets SurveySensum apart is its real-time Closed Loop Ticketing System. When a customer provides negative feedback, the system instantly creates a ticket, assigns it to the right team, and tracks the resolution process. This ensures that customer issues are addressed promptly, improving retention and satisfaction.

7. CX Consultation

SurveySensum provides a complete CX solution, from designing the optimal survey and deploying it through the right channels at the perfect time to collect valuable feedback, to using AI to analyze feedback effectively and extract actionable insights to enable prioritized actions that directly impact business KPIs. All of this is included at no extra cost!

The image shows a customer review on the SurveySensum platform. The customer is talking about SurveySensum’s agile approach to revolutionizing customer feedback.

Which one to choose? Qualtrics, Microsoft Forms, or SurveySensum?

Qualtrics, Microsoft Forms, and SurveySensum – each platform brings unique strengths to improve customer experience management and enhance overall CX strategy. While Microsoft Forms excels in user-friendliness, Qualtrics excels in advanced data analysis, but both may come with a learning curve and might not be suitable for everyone’s budget. 

SurveySensum provides a balance of essential and advanced CX features suitable for all users at an affordable price.

The best choice will depend on your specific requirements, including ease of use, budget, and integration capabilities.  Carefully evaluate these factors to determine the best platform for your organization.

 

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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