30+ Essential Questions To Ask In Product Design Feedback Surveys

Let’s say you run a fitness company, and you just launched your first app to boost user accessibility. Excitedly, you and your team poured your energy into designing what you thought was the perfect app.

Surprisingly, at launch at app didn’t see much success and the initial user reviews were full of frustration and disappointment.

So, what went wrong? 

To find out, you quickly launched product feedback surveys to analyze the data efficiently. And here’s what you found out:

• users found the navigation confusing
• the color scheme clashed with their preferences. 

Now, armed with these insights, your team revamped the app based on customer’s expectations and preferences. 

And as the revised version rolled out, magic happened – users felt heard, understood, and valued. The positive reviews poured in, and the app’s popularity skyrocketed. 

This proves that the importance of collecting product design feedback isn’t just a checkbox in the development process – it’s the compass that guides you through the ever-changing landscape of user expectations. 

But how to figure out the important QUESTION to ask and at WHICH touchpoint of the product design process?

Well, scroll down, and let’s understand the different important touchpoints in the product design process along with some important questions to ask. But first, let’s understand what is a product design feedback survey and why it is essential for your product development.

What is a Product Design Feedback Survey?

A product design feedback survey is a structured set of questions designed to gather insights and opinions from users about a particular product’s design. 

These surveys are a crucial part of the product development process, helping businesses understand how their target audience perceives and interacts with their products.

But, Why is it Essential for Product Development?

Gathering product design feedback is essential for several reasons, such as:

• It helps you understand user preferences, needs, and pain points and helps in creating a product that aligns closely with customer expectations.
• It identifies potential issues in the product design early in the development process and addressing these issues promptly can prevent negative user experiences.
• It provides insights into the user experience, allowing for iterative improvements. 
• It helps you understand how your product is performing compared to others. This competitor analysis helps you understand user preferences and expectations.
• It helps you save time by identifying design issues and customer satisfaction issues early in the development process.

This shows that product design feedback is an integral part of the product development process. It not only helps in creating a product that resonates with users but also contributes to the long-term success and sustainability of the product in the market.

Now, let’s see some important product design feedback survey questions.

30+ Effective Product Design Feedback Survey Questions

Scroll down to see 30+ product design feedback survey questions that you can ask at important touchpoints across the product design process.

#1 Pre-Design Phase: User Needs Assessment

Conducting a user needs assessment in the pre-design phase will help you understand the requirements and expectations of the end users. The feedback gathered at this touchpoint will help you in designing a product that meets the needs of your customer base. 

Here are some questions to ask at this touchpoint:

#2 Pre-Design Phase: Concept Testing

Collecting feedback during concept testing touchpoints of the product design process will help you ensure that the design is user-centered from the outset. It also helps you identify flaws and issues from early on, optimize your user experience, and better align your product with user expectations. 

Here are some questions to ask at this touchpoint:

#3 Mid-Design Phase: Usability Testing

Usability testing provides an opportunity to observe how users interact with your product. So, gathering feedback at this touchpoint will observe how real users interact with the product.  This will ultimately help you validate design decisions, identify usability issues, assess user satisfaction, and ensure that the product is user-friendly and effective. 

Here are some questions to ask at this touchpoint:

Launch Usability Testing Survey

#4 Mid-Design Phase: Aesthetic and Visual Feedback

Product’s visual and aesthetic feedback will help you get an understanding of how users perceive the visual elements of your product. This feedback helps you ensure that the product’s visual elements effectively communicate the intended message to the target audience.

Here are some questions to ask at this touchpoint:

#5 Post-Design Phase: Functionality Testing

Functionality testing checks if the design has been correctly turned into a working product. Gathering customer feedback at this touchpoint will help you uncover issues related to the implementation of design elements during functionality testing. It also helps in understanding how users interact with the product in practical terms. 

Here are some questions to ask at this touchpoint:

#6 Post-Design Phase: Beta Testing

In the beta testing phase, real users are asked to interact with the product before the release of the product. This helps product developers understand user satisfaction with the product and helps them identify any issues related to the product and resolve them early on. 

Here are some questions to ask at this touchpoint:

Launch Beta Testing Survey

#7 Overall Product Design: Overall Impressions

Gathering feedback on overall product design will help you understand the user’s holistic experience with the product. This helps you to identify both the strengths and weaknesses of the product design, guiding further improvements. 

Here are some questions to ask at this touchpoint:

#8 Improvement Priorities

Gathering feedback on product design improvements will help you create an iterative design process that is centered around your user needs and preferences. It ensures that your product’s design enhancements are guided by the actual experiences and preferences of your customers. 

Here are some questions to ask at this touchpoint:

Conclusion

Systematically gathering product design feedback across various design touchpoints offers valuable insights for user satisfaction, product improvement, and overall market success.

But launching the right product design feedback survey, with the right questions, and the right survey template can be tricky. So, in order to simplify the process, use an efficient customer feedback platform, like SurveySensum, that comes with free industry-specific survey templates that will help you ask the right question at the right time!