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9 NPS Tools that Integrate With HubSpot – Compare & Choose!

Mar 21, 2025

8 mins read

Manisha Khandelwal

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Already using HubSpot but also want to launch the NPS program? 

Now you are stuck between constantly switching between HubSpot and your NPS platform. If this sounds similar then you need an NPS tool that integrates with HubSpot and can make your life a little easier!

Now which NPS tools integrate best with HubSpot? Let’s explore the top 9 NPS tools that integrate with HubSpot in 2025.

Why Integrate NPS Surveys with HubSpot?

HubSpot is a powerhouse for customer relationship management, marketing automation, and sales. But without real-time customer feedback, how do you know if you’re truly delivering exceptional experiences?

That’s where NPS tools come in. By leveraging NPS tools that integrate with HubSpot, you can:

  • Automate survey distribution: Send NPS surveys at key touchpoints in the customer journey.
  • Segment customers based on NPS scores: Identify promoters, passives, and detractors in your HubSpot CRM.
  • Trigger personalized follow-ups: Automate responses based on customer feedback.
  • Enhance customer retention efforts: Address negative feedback before customers churn.
  • Measure the impact of CX initiatives: Link NPS scores to revenue growth and customer success metrics.

In short, integrating NPS surveys with HubSpot helps you turn insights into action effortlessly. Now, let’s explore the best NPS tools that integrate with HubSpot in 2025.

Top 9 NPS Tools That Integrate with HubSpot (2025)

1. SurveySensum

 The image shows the NPS dashboard that gives an overview of the NPS program.

SurveySensum is an AI-powered NPS software designed to help businesses capture, analyze, and act on customer feedback efficiently. It offers real-time insights and automation features that make it a perfect fit for HubSpot users. 

SurveySensum provides free CX expert advice, unlike other NPS tools. These CX consultants assist with everything from designing effective surveys to analyzing customer feedback and prioritizing key action points that impact CX and business metrics.

SurveySensum finds the sweet spot between essential and advanced features. Its features range from basic functionalities like cross-tab analysis, customizable surveys, analytical dashboards, and WhatsApp surveys, to advanced capabilities such as an AI-enabled text analysis engine, a real-time ticketing system, and enhanced data visualization tools.

Key Features

  • Automated NPS surveys via email, SMS, in-app, and WhatsApp.
  • HubSpot integration allows NPS data to be synced with customer profiles.
  • AI-driven sentiment analysis is used to uncover hidden patterns in customer feedback.
  • Custom dashboards and reports for data-driven decision-making.
  • Closed-loop feedback system to assign follow-up actions in HubSpot.

Pros:

  • Free CX Consultation for end-to-end support
  • Ad-hoc research on the same platform
  • Text Analytics to give you top trends and sentiments 
  • Advanced NPS Reporting 
  • 24*7 customer support with a 2-hour SLA guaranteed

Cons:

  • Some app integrations are missing but their swift support team is ready to integrate on your request.

Pricing

The paid plan starts from $99/month and goes higher with survey responses. But the tool also comes with a free plan. In the free plan, you get 25 survey responses. Along with that, you also receive website integrations, unlimited surveys, unlimited users, unlimited touchpoints, and unlimited questions.

✅ Free Trial for HubSpot Integration? Available

→ Suggested Read: Learn how to leverage HubSpot NPS integration with SurveySensum for better customer insights

Integrate HubSpot and SurveySensum to track and analyze NPS data, maximizing the use of customer feedback and insights!

2. Survicate

 An image showing the Survicate homepage

Survicate is a powerful NPS tool that helps businesses collect feedback through multiple channels, including email, web, and mobile apps. 

Key Features

  • Trigger HubSpot workflows.
  • Send HubSpot poll responses as events and contact properties.
  • Easy-to-use dashboard for in-depth NPS analysis.
  • Integrate surveys into HubSpot emails.

Pros:

Cons:

  • Limited customization capabilities

Customer Review

A screenshot of a customer review on Survicate from the G2 platform

*Source: G2, Apr 03, 2024

Pricing

Paid plans start at $99/month.

✅ Free Trial for HubSpot Integration? Available

3. AskNicely

An image showing the AskNicely homepage

AskNicely is an NPS software built for service businesses and customer-facing teams, providing real-time feedback to improve customer interactions.

Key Features

  • Automated workflows for prioritizing and managing feedback.
  • Real-time feedback collection.
  • Multi-location support for easier management across teams.
  • Customizable templates for consistent communication.
  • HubSpot Integration to automate follow-ups based on NPS scores.

Pros:

  • Easy-to-use and intuitive interface
  • Automated feedback collection and management
  • Helps prioritize and assign feedback at scale

Cons:

  • Integration with other platforms like MS Teams can be tricky
  • Missing detailed reporting and analytics

Customer Review

A screenshot of a customer review on AskNicely from the G2 platform

*Source: G2, Oct 08, 2024

Pricing

Contact AskNicely for detailed pricing.

✅ Free Trial for HubSpot Integration? Information Not Available

→ Looking for alternatives to AskNicely that will match your needs and requirements? Then explore the top 11 AskNicely alternatives and competitors.

4. Retently

An image showing the Retently homepage

Retently is an advanced NPS tool designed for subscription-based businesses that need ongoing customer sentiment tracking. It makes it easy with its simple-to-use interface and data-driven approach. It’s all about helping you take action based on what your customers really think, with no guesswork involved.

Key Features

  • Create, clone, and customize survey templates for all your survey needs.
  • Send automated follow-up surveys based on how your customers respond.
  • HubSpot automation for personalized follow-ups.

Pros:

  • Getting started is a breeze – no complicated setup 
  • A simple, intuitive interface that’s easy to navigate

Cons:

  • Does not include built-in SMS review collection

Customer Review

A screenshot of a customer review on Retently from the Capterra platform

*Source: Capterra, Retently Review, 2024

Pricing

Plans start at $25/month.

✅ Free Trial for HubSpot Integration? Available

5. SurveySparrow

An image showing the SurveySparrow homepage

SurveySparrow is known for its engaging, chat-like NPS surveys that boost response rates. Its easy-to-use, interactive surveys are designed to keep your customers engaged and give you the insights you need to take action – right when it matters most.

Key Features

  • Wide range of customizable question templates.
  • Click-free dashboard with advanced reporting filters.
  • Open-ended NPS follow-up questions.

Pros:

  • Preview functionality and dynamic lists for better engagement
  • Open integration with multiple tools
  • Chat-based surveys for higher engagement

Cons:

  • Limited customization options for advanced needs
  • Lack of email marketing features

Customer Review

A screenshot of a customer review on SurveSparrow from the G2 platform

*Source: G2, Sep 04, 2024

Pricing

Plans start at $19/month.

✅ Free Trial for HubSpot Integration? Available (but limited)

→ Looking for alternatives to SurveySparrow that will match your needs and requirements? Then explore the top 9 SurveySparrow alternatives and competitors.

6. Delighted

An image showing the Delighted homepage

Delighted specializes in one-click NPS surveys for fast and seamless feedback collection. It also supports multiple integrations with applications such as Salesforce and HubSpot. Delighted’s program concentrates on the NPS follow-up questions, allowing customers to give insights into why they gave a specific NPS score in their own words.

Key Features

  • One-click NPS, CSAT, and CES surveys.
  • Support for customers is available in over 37 different languages.
  • Integration with Slack, Shopify, Salesforce, Zendesk, etc.

Pros:

Cons:

  • Lack of detailed reports and insights

Customer Review

A screenshot of a customer review on Delighted from the G2 platform

*Source: G2, Oct 20, 2023

Pricing

Paid plans start at $17/month.

✅ Free Trial for HubSpot Integration? Available

→ Looking for alternatives to Delighted that will match your needs and requirements? Then explore the top 11 Delighted alternatives.

Every business is unique – your NPS & feedback surveys should be too! With SurveySensum’s customizable features, you can design surveys, reports, and dashboards that perfectly align with your needs!

7. InMoment

 An image showing the InMoment homepage

InMoment is an enterprise-level CX management platform that provides deep customer insights. It measures customer satisfaction throughout the customer journey, enabling you to identify trends and prevent customer churn before it’s too late.

Key Features

  • Offers in-app surveys to boost customer engagement and QR code survey delivery services to enhance engagement. 
  • Features like tagging, segmentation, custom reports, and dashboards.

Pros:

  • All important information can be easily accessed from one location.

Cons:

  • Expensive
  • Requires technical knowledge for customization

Customer Review

A screenshot of a customer review on InMoment from the G2 platform

*Source: G2, Feb 29, 2024

Pricing

Contact InMoment for detailed pricing.

✅ Free Trial for HubSpot Integration? Available

→ Looking for alternatives to InMoment that will match your needs and requirements? Then explore the top 9 InMoment alternatives.

8. Vitally

 An image showing the Vitally homepage

Vitally is a customer success platform designed to help businesses monitor customer behavior, automate workflows, and enhance client relationships. It integrates data from various sources, providing CSMs with actionable insights to improve customer retention and drive growth.

Key Features

  • Create workflows tailored to specific customer journeys and team requirements.
  • Consolidate data from multiple sources, offering a unified view of customer information.

Pros:

  • Extremely user-friendly
  • Advanced AI-enabled text analysis
  • Exceptional customer support with <2 hours SLA
  • Ad-hoc research on the same platform
  • Transparent and affordable pricing (each plan comes with numerous features)

Cons:

  • The UI can be overwhelming at first

Customer Review

A screenshot of a customer review on Vitally from the G2 platform

*Source: G2, Nov 19, 2024

Pricing

Contact Vitally for detailed pricing.

✅ Free Trial for HubSpot Integration? Available

9. BHNRewards

An image showing the BHN Rewards homepage

BHN Rewards, formerly known as Rybbon, is a digital incentives platform. It integrates with various marketing and survey tools, aiming to enhance engagement, boost response rates, and foster brand loyalty.

Key Features

  • Integrates seamlessly with popular platforms like HubSpot, Marketo, and SurveyMonkey.
  • Send digital gift cards worldwide.

Pros:

  • Intuitive interface
  • Launch lead generation campaigns

Cons:

  • Additional cost for some integrations like Zapier

Customer Review

A screenshot of a customer review on BHN Rewards from the G2 platform

*Source: G2, Sep 03, 2024

Pricing

Contact BHN Rewards for detailed pricing.

✅ Free Trial for HubSpot Integration? Available

Choosing the Right NPS Tool for HubSpot Integration

Selecting the right NPS tool that integrates seamlessly with HubSpot can significantly enhance your customer feedback strategy. The right tool helps your team automate workflows, gain deeper insights, and take meaningful action to improve customer experience. This list of NPS survey tools is designed to help you find the best solution tailored to your business needs.

However, if you’re looking for a reliable and easy-to-use NPS software that works effortlessly with HubSpot, consider SurveySensum. With features like real-time feedback collection, automation, advanced analytics, and seamless HubSpot integration, SurveySensum empowers businesses of all sizes to measure and improve customer loyalty effectively.

Manisha Khandelwal

Senior Content Marketer at SurveySensum

Increase ROI by 3x with targeted feedback & analysis
Boost Customer Satisfaction by up to 20%
Reduce Churn by identifying pain points in real time
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