NPS Software for Small Business: Pick the Right One

Choosing an NPS software for your small business can seem to be a daunting task. You need to consider efficient features, reliability, scalability, and how comfortable your team is with using the tool. And of course, the software should not burn a hole in your pocket. Finding the right NPS software sure is a challenge!

But no matter what, you need an NPS software. It allows you to create and share surveys with your customers and gather their NPS scores to know how happy they are with your small business. Thus, guiding you to make the right decisions for business growth. 

That being said, how do you overcome the challenge of finding the best NPS software that caters to your needs?

Don’t worry, we’ve got you covered. In this article, we explore the top 6 NPS software designed for small businesses. We will compare their features, pros, and cons so that you can select the best one for your business.

How to Choose the Best NPS Software for Your Small Business?

Choosing the right NPS software definitely depends on your company’s unique requirements. However, there are some mandatory factors to consider when you choose NPS software for your small business. Affordability is, of course, a no-brainer. But what else should you look for?

1. Customizable Survey Templates: 

An NPS software should provide you with pre-built survey templates. Creating manual templates will take hours while templates do the job in minutes! Ensure these templates are customizable so that you can modify questions and other elements like colors to align with your brand goal.

2. Survey Volume: 

The NPS software you choose should be able to manage a significant volume of surveys. Being a small business, you may not have to send a huge volume of surveys initially, but as you scale, your NPS software should also be able to handle the increasing volume of surveys. And it should not charge extra for it!

3. Advanced Analytics: 

Opt for NPS tools that can dig deep into the feedback you collect and uncover customer sentiments, behavior, and trends in real-time so that you make actionable decisions. Basic analytics will only help you find the number of detractors and promoters, but can’t sift through a huge volume of data to find the “WHY” behind their scores.

4. Customer Support:

Make sure your NPS software comes with a responsive customer support system. Delayed issue resolution can disrupt your business workflow, impact productivity, and consume valuable time.

5. User-Friendly UI: 

Imagine spending days learning to use an NPS tool, only to struggle with its navigation every time. Frustrating, right? Therefore, look for NPS software with a user-friendly UI that simplifies NPS survey creation, feedback collection, and analysis. You can always evaluate this by leveraging the free trial offered by the software.

6. Free Trials: 

Make sure that the NPS tools you shortlist come with free trials and have an open pricing plan. Transparency is key, as it is a reflection of the platform’s commitment to customer success.

Now that you know the right criteria, let’s now discover some of the NPS tools for small businesses.

6 Best NPS Software for Small Businesses in 2024

We’ve researched and shortlisted the 6 best NPS software for small businesses. Here’s a detailed comparison to help you choose the perfect tool for procuring valuable customer insights. 

1. SurveySensum

SurveySensum is a powerful NPS software that enables small businesses to create efficient NPS surveys, share them across multiple channels, and analyze feedback effectively. The survey tool is popular in industries like B2B, NBFC, automotive, retail, SaaS, etc. 

SurveySensum is more than just an NPS tool. It is a comprehensive platform that helps you close your feedback loop through well-built NPS surveys and AI-powered analytics. But that’s not all. You can avail of CX consultation from industry experts without having to pay an additional charge, making it the perfect NPS software for your small business.

Best Features 

• Pre-built Template: Launch NPS surveys in 2 minutes with the help of a pre-built template. This survey template contains well-structured loyalty and follow-up questions. You can also customize this template to align with your brand.
• AI-powered Text Analysis: Analyze thousands of feedback via AI-enabled text analysis. This feature can automatically extract powerful insights related to customer sentiments and trends in real time.
• Role-based Dashboard: Let your employees access only the insights that align with their specific requirements. Each user can access their personalized survey dashboard with relevant data with a single click, eliminating any need for manual reporting.
• CX Expert Consultation: Get dedicated CX expertise from our experts who will assist through the entire survey process via full-fledged workshops. They will help you create NPS surveys tailored to your goals. Once the feedback starts populating your dashboard, they will help you extract actionable insights from the data.

Pricing:

Basic pricing plan starts at $99/month.

Free Trial: Available

Free Plan: Available

Boost Customer Experience with SurveySensum’s Intuitive & Scalable NPS Software

2. SurveySparrow

SurveySparrow is a comprehensive NPS software suitable for small businesses.  It is best known for its conversational interface and easy-to-use UI that is used to create engaging NPS surveys. The tool allows you to share your NPS survey across multiple channels including QR codes and social media.

Best Features

• Omnichannel Feedback Collection: Share your NPS surveys across multiple channels like web links, emails, SMS, QR codes etc. to reach your customers wherever they are.
• Real-time Dashboard: Get an overview of your responses in real time. Filter them and gather relevant insights with a single click.
• Reputation Management: Keep track of your customer’s reviews and perceptions across different channels.

Pricing:

The basic plan of SurveySparrow pricing starts at $19 per month.

3. AskNicely

AskNicely is yet another NPS software that small businesses can rely on. This NPS survey tool enables you to fine-tune your customer’s experience through easy-to-build surveys that can be shared through multiple channels.

Best Features

• NPS Calculator:  Use AskNicely’s calculator to determine your NPS score and ranking to benchmark your business.
• Leaderboard: Get an overview of NPS scores, determine the areas lacking, and identify the necessary actions needed to elevate your customer experience

Pricing:

Contact AskNicely Team

Free Trial: Not Available

Free Plan: Not Available

4. Nicereply

Nicereply is a proficient NPS software that is recognized as an NPS vendor by Bain and Company. The tool helps you incorporate your NPS surveys into emails, share surveys post-resolution of any tickets, and spot detractors and promoters with an all-inclusive dashboard.

Best Features

• Survey Automation: Automate the sharing of your NPS surveys based on specific triggers such as when a ticket is resolved or a customer interacts.
• Customer Profile: NiceReply lets you create customer profiles based on survey responses and other data aspects.

Pricing:

Basic Plan starts at $59 per month

Free Trial: Available

Free Plan: Not Available

5. SurveyMonkey

SurveyMonkey, the ever-popular survey tool, also serves as a reliable NPS software for small businesses. SurveyMonkey offers an array of survey templates and questions along with features like filters, tags, and data trend reports to help you create NPS surveys and gather insights.

Best Features:

• NPS Benchmarking: SurveyMonkey benchmark your NPS score to help you understand how you compare to the industry average.
• Reports: Visualize data and unlock insights with customizable reports like NPS trend charts and customer segment analysis.
• Question & Answer Genius: SurveyMonkey suggests the best question for your NPS survey as soon as you type a question. This feature helps you eliminate bias and capture accurate data.

Pricing:

SurveyMonkey pricing starts at $31/month

6. Delighted

Delighted is an NPS software that offers surveys that provide a seamless experience for both the survey makers and the respondents. This user-friendly  NPS tool helps you build mobile-optimized surveys and gather insights through detailed data visualizations.

Best Features:

• Multi-channel Distribution: Share your surveys through multiple channels like email, web, link, kiosk, in-app and iOS SDK, etc. to reach your respondents where they are.
• Comprehensive Dashboard: Slice and dice your customer feedback data, measure business units, and segment customers with the help of a powerful dashboard.

Pricing:

The basic plan starts at $134 per month 

Free Trial : Not Available

Free Plan: Available

Which NPS Software Should You Choose for Your Small Business?

Since we have explored the top 6 NPS software for small businesses, it is time for you to choose the right software from the list. But how do you do that?

It is not very difficult. Note down your requirements, goals, and budget. Then, compare it with the features and pricing of the given NPS software. You can then select the one that checks all boxes. Once you select your NPS software, do sit for a demo call with their team, so that you know the tool inside out and how to leverage it effectively to gather quality feedback.

If SurveySensum is your choice, then, sign up for free and check out our NPS software. We have a suite of responsive features, dedicated CX expertise, and reasonable pricing plans set up for you.

Frequently Asked Questions

NPS software is a tool designed to help businesses measure, track, and improve customer loyalty using the Net Promoter Score system. It allows you to:

• Send NPS surveys via email, SMS, in-app, or web
• Track customer sentiment in real-time
• Analyze open-ended feedback using text analytics
• Segment promoters, passives, and detractors
• Set up automated workflows to close the feedback loop.

A good NPS score for a software or SaaS company typically ranges from 30 to 50.

Here’s a general benchmark:

• Above 0 = Good
• Above 30 = Great
• Above 50 = Excellent
• Above 70 = World-class

An NPS of 70 is considered exceptional and indicates that most of your users are not only satisfied but willing to actively recommend your product to others. However, it is important to benchmark your NPS score against your competitors and industry standards to get the full picture and where you stand in your industry.

To run a successful NPS program, follow these steps:

• Choose an NPS tool (like SurveySensum)
• Segment your audience – by lifecycle stage, plan, or geography
• Send your NPS survey at the right time (e.g., post-onboarding or after key interactions)
• Collect and analyze feedback – both quantitative (scores) and qualitative (comments)
• Close the loop – follow up with detractors to resolve issues
• Monitor trends over time and act on recurring themes

An NPS app is a lightweight version (mobile or web-based) of NPS software that lets you trigger NPS surveys, view real-time scores and feedback, set alerts for negative feedback, run analytics and generate reports.

Create NPS Surveys in 2 Minutes, Gather Valuable Feedback and Make Impactful Decisions with SurveySensum