Customer Experience

Top 9 Mobile Survey Tools To Improve Your Mobile Customer Experience

Nov 13, 2023

11 mins read

Manisha Khandelwal

Did you know that, over 7 billion people worldwide are using mobile phones in 2023? That’s a lot of people…like a lot.

This is why it is all the more important that businesses pay attention to their mobile CX. Because 62% of this population will also abandon their shopping experience with you if they encounter any negative experience. 

Now, you might be wondering, ‘How can I amp up my mobile CX game?’ Well, the answer lies in tapping into customer feedback, and what better way to do that than with a robust customer feedback tool? It’s like having a magic wand to streamline your feedback process. 

But why settle for the generic when you can go for something tailored to mobile phones? 

Enter mobile survey tools

These versatile customer feedback tools offer the flexibility and accessibility needed to collect customer feedback anytime, anywhere, enabling you to make data-driven decisions, enhance mobile customer experiences, and refine your strategies. 

However,  choosing the right mobile survey tool is as critical as designing the right types of survey. So, with this blog, we will explore the top 9 mobile survey tools that you can choose from to streamline your feedback process in this digital age.

First, let’s start by understanding what is a mobile survey tool and why it is important for you to focus on it.

What is a Mobile Survey Tool?

The image shows a mobile-friendly survey asking respondents to rate their likeliness to recommending SurveySensum

A mobile survey tool is a software or application designed to create, distribute, and collect survey responses and feedback from respondents using mobile devices such as smartphones and tablets. 

Mobile survey tools address several pain points and challenges related to data collection, feedback gathering, and decision-making processes. Some of the key pain points they help alleviate include:

  • Complex Survey Design: Mobile survey tools offer user-friendly interfaces and customizable templates, simplifying the survey creation process.
  • Mobile Device Compatibility: As mobile device usage continues to rise, ensuring that surveys are compatible with various mobile devices is crucial. 
  • Inefficiency in Data Collection: These tools streamline the process, making data collection more efficient and accurate.
  • Limited Accessibility: These tools enable users to reach a broader audience, including those who primarily use smartphones and tablets. 
  • Real-Time Feedback: Traditional survey methods often result in delayed feedback. Mobile survey tools provide real-time data collection, allowing businesses to respond promptly to issues.
  • Inconsistent Branding: Mobile survey tools allow users to maintain consistent branding across surveys, helping to reinforce their brand identity and maintain a professional appearance.

So, that’s why mobile survey tools are important but how do you choose the right one for your business? Let’s see.

How to Choose the Right Mobile Survey Tool?

With an abundance of mobile survey tools available in the market, choosing the right one is a daunting task. But, there are certain features that you should keep in mind while choosing your mobile survey tool. These features are

  • Survey Templates: The tools you choose should come with different types of industry-specific survey templates that will enable you to save time and effort.
  • User-friendliness: Make sure that the tool you choose is easy to use and implement and doesn’t require technical knowledge, at least in the beginning.
  • Integrations: You must be using other tools such as CRM tools, so make sure your survey tool integrates seamlessly with your existing tools.
  • Budget: Check to see if the tool fits your budget or not.
  • Data Analysis: The most important aspect of any survey tool is data analysis and monitoring, so check this feature of your tool thoroughly.

Now that we know how to select the perfect mobile survey tool that matches your business goals, let’s get a quick overview of all 9 mobile survey tools.

9 Mobile Survey Tools: A Quick Overview

Here’s a quick overview of all 9 mobile survey tools.

 

Mobile Survey Tools Pricing G2 Review Score Free Trial Free Version
SurveySensum Starting at $99 per month 4.7 (5) Yes Yes
SurveyMonkey Contact them for details 4.4 (5) Yes Yes
Jotform Starting at $39 per month 4.7 (5) Yes Yes
Typeform Starting at $29 per Month 4.5 (5) Yes Yes
GetFeedback Contact them for details 4.5 (5) Yes Yes
SurveySparrow Contact them for details 4.4 (5) Yes Yes
Google Forms Contact them for details 4.5 (5) No Yes
Qualaroo Starting at $69 per month 4.4 (5) Yes No
SoGoSurvey Starting at $299 per month 4.5 (5) Yes Yes

9 Best Mobile Survey Tools of 2024

1. SurveySensum

Some of the exceptional features of SurveySensum makes it one of the first mobile survey tools. The tool allows you to create unlimited NPS, CSAT, CES, SSI, Onboarding, and other kinds of surveys, across different industries – Retail, B2B, SaaS, Automotive, and Insurance.

Apart from survey creation, this tool has AI-powered text analytics software that helps you derive actionable insights from open-ended feedback with no manual coding. The tool also triggers instant alerts in case of detractors – enabling you to take timely action.

But wait there’s more. The tool also provides you with a team of CX experts who will help you streamline your feedback process to get maximum value. 

Best Features

  • It comes with a vast library of industry-specific survey templates that enable you to create different types of surveys in under 10 minutes. 
  • Close the feedback loop features of this tool enable you to get instant alerts on detractors and resolve issues in real time.
  • It seamlessly integrates with third-party tools like Microsoft Outlook, Slack, Salesforce, HubSpot, etc.
  • The tool has exceptional customer support with 2-hour SLA support.
  • You can also request a feature, within the tool, and the team will get back to you on that.
  • The tools support survey distribution through multiple channels like emails, Whatsapp surveys, etc.

Pros

  • Easy to use and implement
  • Mobile-friendly surveys
  • Budget-friendly
  • Easy transfer of existing survey data from previous customer feedback tools
  • Provides automated feedback tagging by category, and sentiment

Cons

  • Limited integrations but their support is flexible. The request for integration is taken on priority

Customer Review

A screenshot of a customer review on SurveySensum from the G2 platform explaining what they like and dislike about the tool

Source

Pricing

The prices for this tool start from $99 per month

Launch Your First Mobile-Friendly Survey With SurveySensum

2. SurveyMonkey

The image shows the second mobile survey tool- SurveyMonkey

SurveyMonkey is an online survey builder tool known for its easy-to-use software with different types of survey templates. You can create, launch, and analyze surveys on the go for all types of devices, including mobile phones and tablets. 

Best Features

  • The site is super easy to use and to implement into your workflow.
  • It allows users to create custom dashboards for different users.
  • It seamlessly integrates with third-party reporting and business intelligence applications like Tableau and Microsoft Power BI.

Pros

  • Real-time reporting
  • Exceptional customer service
  • Easy to understand dashboard

Cons

  • Limited data export customization options
  • Expensive – not ideal for small businesses
  • Limited features in free version

Customer Review

A screenshot of a customer review on SurveyMonkey from the G2 platform explaining what they like and dislike about the tool

Source 

Pricing

Contact the team for the pricing information.

3. Jotform

The image shows the third mobile survey tool - Jotform

Jotform’s versatility makes it a popular choice for individuals and businesses seeking an efficient way to create and manage mobile and other types of surveys. It is known for its user-friendly interface and extensive range of features like a drag-and-drop interface,  pre-designed survey templates, etc.

Best Features

  • The tool is easy to implement which makes it a convenient choice, suitable for both beginners and experienced users. 
  • It seamlessly integrates with third-party tools like Zapier.
  • The tools come with a vast library of in-built customizable survey templates.

Pros

  • Simple and user-friendly UI
  • Ability to attach payment options
  • Excellent customer service

Cons

  • Limited data visualization options
  • Site glitches sometimes
  • Limited customizing options for PDF reports

Customer Review

A screenshot of a customer review on Jotform from the Capterra platform explaining what they like and dislike about the tool

Source 

Pricing

The price of the tool starts at $39 per month. 

4. Typeform

The image shows the fourth mobile survey tool - Typeform

Typeform is designed to create surveys that feel more like conversations, making it particularly well-suited for collecting information in an engaging and user-friendly manner. It offers a user-friendly and interactive approach to creating mobile surveys, quizzes, forms, etc. 

Best Features

  • The tool is easy to set up and use.
  • The tool comes with a drag-and-drop survey-building interface 
  • The tool supports basic data reporting which includes user engagement analysis, entry and exit statistics, referrer information, etc.

Pros

  • Mobile-responsive surveys
  • Provides comprehensive data analytics and insights
  • Supports a wide range of question types

Cons

  • Limited PDF editing features
  • Expensive
  • Lack of brand customization

Customer Review 

A screenshot of a customer review on Typeform from the G2 platform explaining what they like and dislike about the tool

Source

Pricing

The price of the tool starts at $29 per month. 

5. GetFeedback

The image shows the fourth mobile survey tool - GetFeedback 

GetFeedback offers tools for creating different types of surveys, collecting feedback, and generating actionable insights to enhance the customer experience. You can create surveys like NPS, CSAT, CES, etc, by using the in-built survey templates designed for all types of devices, including smartphones. 

Best Features

  • This tool offers custom reports and dashboards.
  • The tool provides you with different types of industry-specific survey templates that can be easily customized based on your survey needs.
  • It offers seamless integration with Salesforce which makes reporting super easy.

Pros

  • Very easy to set up
  • Robust design interface
  • SFDC integration

Cons

  • Not the best at statistical analysis
  • Requires technical knowledge
  • Does not permit video responses or screen recordings

Customer Review

A screenshot of a customer review on GetFeedback from the G2 platform explaining what they like and dislike about the tool

Source

Pricing

Contact the team for the pricing information.

Create Mobile-Friendly Surveys With SurveySensum

6. SurveySparrow

The image shows the sixth mobile survey tool - SurveySparrow

SurveySparrow is known for its user-friendly and interactive survey design. Users can create different types of surveys like NPS, CSAT, employee experience surveys, etc that are mobile-friendly and highly engaging. The conversational UI lets your surveys deliver a chat-like experience.

Best Features

  • The onboarding process of the platform is very efficient. 
  • The export feature of this tool, enables you to export the survey data into an Excel sheet.
  • It has a lot of inbuilt templates for creating surveys.

Pros

  • Open integration
  • Chat-based survey
  • Very efficient onboarding process

Cons

  • Requires technical knowledge for some advanced features
  • Buggy drag and drop feature
  • Doesn’t allow you to handle bulk loads such as deleting or copying an audience list

Customer Review 

A screenshot of a customer review on SurveySparrow from the Capterra platform explaining what they like and dislike about the tool

Source

Pricing

Contact the team for the pricing information.

7. Google Forms

The image shows the seventh mobile survey tool - Google Forms

Google Forms is a web-based application provided by Google that allows users to create surveys, questionnaires, forms, and quizzes. It is widely used for various purposes, including data collection, and feedback gathering. It offers a straightforward and user-friendly interface, making it easy for beginners to create surveys without any advanced technical skills.

Best Features

  • The tools offer a simple and user-friendly interface which makes it easy for beginners to create and launch surveys easily.
  • The surveys are auto-save to your Google account.
  • The tools seamlessly integrate with other Google tools like Google Spreadsheets, Gmail, etc.

Pros

  • User-friendly – ideal for beginners 
  • Different types of in-built survey templates
  • Enables collaboration among teams

Cons

  • Lack of customization options
  • Limited conditional logic capabilities 
  • Doesn’t have branching or logic skipping features

Customer Review 

A screenshot of a customer review on Google Forms from the Capterra platform explaining what they like and dislike about the tool

Source

Pricing

Contact the team for the pricing information.

8. Qualaroo

The image shows the eighth mobile survey tool - Qualaroo

Qualaroo is a customer feedback and user experience platform that helps businesses collect valuable insights. It allows users to create targeted surveys to understand customer sentiment, preferences, and needs. These surveys are also mobile-responsive ensuring that they display correctly on various devices and screen sizes.

Best Features

  • It supports surveys on iOS apps, android apps, and websites so no need to use multiple tools.
  • It provides dedicated in-built survey templates to create surveys like NPS, CSAT, and others in minutes.
  • It has a fully-fledged survey responses dashboard to study and act on it.

Pros

  • In-built sentiment analysis and text analytics tools 
  • Has a huge library of survey questions
  • Advanced targeting based on users’ actions, time, etc.

Cons

  • Expensive
  • Limited industry-specific question templates
  • Limited reporting functionality

Customer Review

A screenshot of a customer review on Qualaroo from the Capterra platform explaining what they like and dislike about the tool

Source

Pricing

The price of the tool starts at $69 per month. 

9. SoGoSurvey

The image shows the ninth mobile survey tool - SoGoSurvey

SoGoSurvey is an online survey and feedback platform that offers tools for creating surveys, including mobile surveys. Its versatility and user-friendly design make it a popular choice for collecting and analyzing data and feedback from different sources, allowing businesses to make informed decisions and improvements based on the data collected.

Best Features

  • The tool creates surveys that are consistent with the design of the device, including smartphones.
  • It triggers instant alerts as soon as a customer leaves feedback.
  • The back-end support of this tool is great.

Pros

  • Great customer support
  • Automates data collection and analysis
  • Easy to use

Cons

  • Expensive
  • Limited survey features in the free plan
  • Not very intuitive

Customer Review

A screenshot of a customer review on SoGoSurvey from the Capterra platform explaining what they like and dislike about the tool

Source

Pricing

The price of the tool starts at $299 per month. 

Conclusion

There it is, a comprehensive list of the top 9 mobile survey tools of 2024 that will help businesses to better understand their customers in this digital age. These tools provide them with an efficient way to create interactive mobile surveys that yield valuable insights. 

Among the top 9 mobile survey tools, SurveySensum stands out the most with its exceptional features like unlimited survey templates even in the free version, automated tagging, text analytics software, and others. These features enable users to create well-designed surveys, analyze survey data, and take timely action to resolve issues in real-time.

Manisha Khandelwal

Senior Content Marketer at SurveySensum

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