60+ Market Research Survey Questions To Ask For Informed Decision Making

Aug 5, 2024

8 mins read

Manisha Khandelwal

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Did you know that nearly 80% of companies conduct market research to gather information on insights into their performances, customers, industry, and competitors?

Whether you are launching a new product and want to get customer perception or just simply want to collect customer feedback, market research enables you to make informed and data-driven decisions that yield long-term success and growth.

However, launching market research surveys is not enough, you also need to pay attention to what questions you are asking. The right survey questions for market research will help you deep dive into consumer expectations, behavior, preferences, and pain points.

So, let’s understand how to use the right questions to create effective survey designs for market research surveys.

What is Market Research?

Picture this: A new-age SaaS company wants to launch a new feature update for their most popular app, but what should they update? Should it be the interface, capabilities, or new price plan?

This is where market research comes in.

Market research allows you to gather feedback to gain insights into a particular market. The data includes customer behavior, expectations, pain points, etc, and helps businesses make informed and data-driven decisions. This insight will help you gain a competitive edge, identify potential market gaps, and create products that will help you better meet your customer’s expectations.

But why do you do market research?

Why Do You Need To Do Market Research?

The important reasons why you need to do market research before making any business decisions are:

Gain insights into what customers want, need, and expect from you. By understanding these insights you can tailor your product, service, and marketing efforts to better align with your customer’s expectations and needs.
Identifies market opportunities by uncovering unmet expectations and needs, emerging trends, and gaps in the market.
Helps you make data-driven and informed business decisions, reducing business risks like selecting the wrong target audience. By analyzing data on consumer behavior, market trends, etc, you can avoid the risk of investing in products or strategies that may benefit your strategy.
Understanding the pain points of customers helps you create more effective marketing campaigns and sales strategies.
Helps you keep a close eye on competitor’s activities, strengths, and weaknesses to identify areas where you can differentiate yourselves from competitors and gain a competitive advantage.

60+ Market Research Survey Questions To Ask

Asking the right and good survey questions for market research is crucial to extracting actionable insights that are accurate and relevant. Here are different types of questions you can ask across various categories.

1. Demographic Market Research Survey Questions

What: Demographic market research survey questions help you understand the characteristics of your audience, such as age, gender, income, education, etc.

Why: Demographic data is important for segmenting your audience, tailoring your products or services to specific groups, and personalizing marketing efforts.

Questions to ask:

1. What is your age?

2. What is your gender?

3. What is your highest level of education?

4. What is your current employment status?

5. What is your annual household income?

6. What is your marital status?

7. How many children do you have?

8. In which country or region do you live?

9. What is your occupation?

10. What is your ethnic background?

2. Market Research Survey Questions For Customers

What: Market research survey questions for customers focus on understanding customer behavior, preferences, and experiences.

Why: Knowing your customer’s motivation and pain points helps you improve their experience, enhance satisfaction, and increase customer loyalty.

Questions to ask:

11. How did you first hear about our company?

12. How often do you use our products or services?

13. What factors influence your decision to purchase from us?

14. How satisfied are you with our products or services?

15. What challenges do you face when using our products?

16. What do you like most about our company?

17. How likely are you to recommend our products or services to others?

18. What could we do to improve your experience with our company?

19. Have you interacted with our customer service? If so, how was your experience?

20. What alternative products or services do you consider before choosing ours?

Launch Market Research Surveys with SurveySensum’s pre-designed survey templates and survey questions to gather accurate and relevant insights.

3. Market Research Survey Questions For Product Development

What: Market research survey questions for product development help you gather actionable insights into how customers perceive and interact with your product, service, and overall brand.

Why: Gathering product feedback on its performance and customer satisfaction can guide your efforts for product development, quality improvement, and innovation.

Questions to ask:

21. How would you rate the quality of our product?

22. How easy is it to use our product?

23. What features do you find most valuable in our product?

24. Are there any features you feel are missing from our product?

25. How does our product compare to similar products on the market?

26. How satisfied are you with the pricing of our product?

27. How often do you use our product?

28. What specific improvements would you like to see in our product?

29. How well does our product meet your needs?

30. How likely are you to purchase this product again?

4. Market Research Survey Questions For Brand Perception and Loyalty

What: These market research survey questions help assess customer brand perception and loyalty.

Why: Understanding how customers perceive your brand is important for shaping your brand strategy, messaging, and positioning in the marketplace.

Questions to ask:

31. How familiar are you with our brand?

32. What words come to mind when you think of our brand?

33. How would you describe your overall impression of our brand?

34. How do you think our brand compares to competitors?

35. How likely are you to continue purchasing from our brand in the future?

36. What do you think sets our brand apart from others?

37. How important is brand reputation to you when making a purchase?

38. How likely are you to recommend our brand to others?

39. Have your perceptions of our brand changed over time? If so, how?

40. What would make you more loyal to our brand?

→ Here is a list of the top 9 Market Research Tools

5. Market Research Survey Questions for Competitive Analysis

What: These market research survey questions help you understand how your business stacks against your competitors.

Why: Competitive analysis helps you identify strengths, weaknesses, and opportunities relative to competitors in the marketplace.

Questions to ask:

41. Which other brands did you consider before choosing ours?

42. What made you choose our product over a competitor’s?

43. How do you think our pricing compares to our competitors?

44. In what areas do you think our competitors are better than us?

45. In what areas do you think we are better than our competitors?

46. How does our customer service compare to that of our competitors?

47. What would make you switch to a competitor?

48. How would you rate the overall value of our products compared to competitors?

49. Which competitor do you consider our biggest threat, and why?

50. How do you feel about the quality of communication from our competitors?

6. Market Research Survey Questions for New Product

What: Market research survey questions for new products help you gauge interest and gather feedback on potential new products or feature updates.

Why: Before launching any new product or a new feature update it is important to validate demand and ensure it meets customers’ expectations and needs.

Questions to ask:

51. How interested would you be in a new product that [insert feature or benefit]?

52. What current challenges do you face that a new product could solve?

53. What features would you like to see in a new product?

54. How much would you be willing to pay for a product with [insert feature]?

55. How do you feel about the design of this new product concept?

56. Would you be willing to participate in a trial or beta test of this new product?

57. How likely are you to purchase this new product once it is available?

58. What concerns do you have about this new product?

59. How would you compare this new product concept to existing solutions on the market?

60. What factors would influence your decision to purchase a new product from us?

Conclusion

By asking the right market research survey questions businesses can gather actionable insights that drive strategic decisions, enhance product development to meet customer’s expectations, and improve overall customer experience. This helps transform raw data into meaningful actionable insights, empowering businesses to make informed and data-driven decisions that foster long-term business growth.

But don’t worry, with a robust market research tool, like SurveySensum you can create market research surveys in a matter of minutes with pre-designed survey templates and predefined accurate and relevant templates. This means you don’t have to start from scratch! Not only that, the tool also enables you to launch and gather feedback from multiple channels and also helps you interpret survey data with the help of text analytics software.