Confirmit vs Qualtrics: Which One Wins in Survey and Feedback Management?

When it comes to feedback management software, Confirmit (now known as Forsta) and Qualtrics stand as two giants pitted against each other. Each of these tools offers a wide range of tools and features for managing and analyzing customer feedback and making things easier for businesses. 

However, like any other great tool, these two also come with their limitations. Confirmit’s extensive customization options can create a steeper learning curve, often requiring dedicated support for full utilization. On the other hand, while Qualtrics is accessible, it can become costly for enterprises as they scale, and some users find its flexibility constrained.

So, if you are someone who is deciding confirmit vs qualtrics then let’s dive deeper into each of their pros, cons, and key features to help you find the best fit for your organization.

Confirmit vs Qualtrics – A Detailed Comparison

Confirmit vs Qualtrics – G2 Comparison

Now let’s explore each tool’s key features, pros, and cons in detail.

Confirmit vs Qualtrics – Key Features & Limitations

Let’s explore some pros, cons, and key features in comparison of Confirmit vs Qualtrics to gain a comprehensive understanding of each of these tool’s abilities and limitations.

Confirmit (Forsta)

Known for its sophisticated survey and data management capabilities, Forsta enables organizations to perform advanced feedback collection and analysis, with solutions that cater to both enterprise and market research needs. Here’s a closer look at its key features.

Key Features

1. The tool has a streamlined and responsive customer support process. From onboarding teams, to account managers and support desk – you can reach any team at any time for any issues and get quick resolution.

2. It provides excellent features for data visualization. It is integrated with databases such as SPSS, and the options for variable handling and graphic design are in line with the needs of any business.

3. The tool comes with an easy-to-use user interface that is also optimized for mobile devices. Beginners can easily create customized surveys with no advanced scripting knowledge.

4. The tool also provides CX consultation from CX experts who provide CX solutions and recommendations for you to meet your CX goals.

Limitations

While the tool does come with a lot of great features, it does lack certain important aspects. Here’s a closer look at its limitations.

1. The tool can be expensive for some users. For example, if you want to provide dashboard access to different team members the cost of reporting licenses comes separately.

2. The tool’s reporting capabilities are not advanced enough. You cannot export dashboard/StoryTeller objects as native PPT, they get exported as images. Bulk charting is not possible, syntax writing capability to create/edit variables and copying objects from crosstabs tool and story creator to storyteller is not possible.

3. The question library, in terms of display, types, and look, is very limited. Also, some question types are hard to customize. For example, in a carousel setup, the hide element is harder to implement than a grid.

4. Customization options are also limited which makes creating personalized surveys a challenge.

Customer Reviews

*Source: Jan 10, 2023

Qualtrics

Founded in 2002 and later acquired by SAP, Qualtrics has become a go-to solution for organizations focusing on Customer Experience, Employee Experience, Product Experience, and Brand Experience. Here’s a closer look at its key features.

Key Features

1. Qualtrics’s “XM Directory” feature also consolidates data to build a rich profile of each customer, improving the personalization of interactions.

2. As part of SAP, Qualtrics integrates well with SAP tools and many other enterprise systems, including CRMs, HR systems, and marketing platforms.

3. It provides many advanced survey capabilities like skip logic, question piping, question library, etc.

4. Qualtrics 360 enables a company to quickly take the pulse of their workforce. Employees can assess their own skills and then receive feedback from their immediate team or others in their company with whom they frequently interact.

Limitations

While the tool does come with a lot of great features, it does lack in certain important aspects. Here’s a closer look at its limitations.

1. The tool is expensive, especially for small businesses or startups. The paid plans of Qualtrics start at $420/month. But for such a high price you only get 1000 responses total, across all users, along with other advanced features and settings like 23+ question types, advanced analysis, dashboards, etc. 

2. Qualtrics provides a wide range of advanced features that might be overwhelming for small businesses or beginners who need straightforward CX solutions. This comes with a steep learning curve as beginners may not have the time or expertise to fully leverage the platform’s capabilities.

3. If you are a beginner to the CX world and are in need of guidance, then Qualtrics may not be the right platform for you as the tool doesn’t provide CX consultation.

4. Qualtrics support process is very rudimentary. The support comes in late or never. The only support channel is email which takes a lot of time to respond and resolve.

Customer Reviews

*Source: Sep 17, 2024

With all the cards on the table, you can now choose the right tool for you.
→ With Confirmit you get a responsive support team, data visualization features, and CX consultation but also compromise on pricing, reporting, and customization capabilities.
→ On the other hand, with Qualtrics you get a wide range of advanced features for data management and analysis, but you also have to pay more, invest more time to understand the tool and also have to deal with an unresponsive support team.

Looking for a tool to suit your budget without compromising on quality? Well, look no further than SurveySenum, the tool’s got it all! From DIY capabilities to omnichannel feedback management to real-time closed feedback mechanism – the tool provides a 360 degree customer experience management!

So, what’s the solution here? 

SurveySensum – A Balanced CX Solution

With SurveySensum, you get all the advanced features required for survey creation, data management, and analysis, but at a budget-friendly price, with no learning curve and beginner-friendly interface. 

Here’s a detailed view of the key features of this tool.

1. DIY Capabilities

As the tool is beginner-friendly, it comes with a survey builder that has DIY capabilities and advanced customization options. You can customize almost everything in your survey – the looks, display, questions, survey flow, schedule date and time, survey reminder, etc. The tool packs a punch with basic as well as advanced features like white labeling, skip logic, question piping, survey throttling, etc.

2. Omnichannel Survey Experience

You can launch and gather survey data from multiple channels like email, SMS, social media channels, QR code, website, in-app, etc. This will help you ensure a streamlined experience across all channels, enable you to meet your customers where they are, and ensure that no data is lost as feedback from all channels are well-integrated.

3. Text Analytics Software

Unlike Confirmit and Qualtrics, SurveySensum’s text analytics software comes with the free plan and in the free version. Even free users can analyze their survey data and identify key themes, patterns, pain points, etc.

4. Pricing

Both Confirmit and Qualtrics are on the expensive side, with additional costs for different features. However, that’s not the case with SurveySensum. This tool’s pricing starts at $99/month. Apart from that the tool also provides a free trial and a free version that provides unlimited surveys, templates, survey white-labeling, users, etc. 

5. Customer Reviews

*Source: April 13, 2022

Conclusion

Choosing the right customer feedback tool depends on what you need out of it. Whether you are looking for a basic tool for launching basic surveys or are looking for something advanced to send complex surveys or are looking for a 360 degree tool. You need to first clear out these goals before you decide on whether Confirmit or Qualtrics is the right fit for you.