13 Best Online Survey Tools to Try in 2025

91% of the unhappy customers leave the brand without even complaining. So, you might lose more than half of your customer base without even realizing it!

But how can you stop it from happening? Well, the answer lies in gathering, analyzing, and taking action on customer feedback.

By actively gathering and listening to the voices of your customers, you can gain a deeper understanding of your target audience, enhance product or service offerings, and build stronger relationships with your customers.

Now, to effectively harness the power of customer feedback, you need a robust customer feedback tool to create surveys, gather and analyze thousands of feedback, and derive actionable insights from it.

But from the wide range of tools available online, it can become tricky to know what is the best for your organization. 

And for that, we have curated a list of the 13 best survey platforms so that the process of identifying your right fit becomes smoother and easier.

But first things first, let’s get to know about survey software platforms.

What are Survey Tools?

Survey tools facilitate survey creation, survey distribution, and analysis of feedback. They streamline the entire survey process, from creation to reporting, enabling organizations to gather valuable insights, measure customer satisfaction, conduct market research, and make data-driven decisions efficiently and effectively. 

Let’s understand this in detail.

Why Use Survey Tools At All?

Here’s why you should use survey tools for your feedback management:

1. Efficient Data Collection:

It helps streamline the process of data collection by gathering data from multiple channels and at scale, saving time and effort compared to manual methods.

2. Improved Accuracy:

With structured templates and automated systems, survey tools reduce human errors in data entry and analysis, ensuring the data collected is accurate and reliable.

3. Real-time Feedback Management:

Survey tools allow businesses to gather real-time feedback, enabling them to act quickly on customer issues in real time.

4. Data Visualization:

Advanced survey tools often include features like charts, graphs, and dashboards, making it easier to present and share findings with stakeholders.

Let’s now understand what are the key features to look for in a survey tool.

Key Features to Look for in a Survey Tool

Here are some key features you need to consider before choosing a survey tool.

1. Customization Options:

Look for customization options that allow you to customize questions, layouts, survey templates, and branding. The ability to align the survey’s appearance with your organization’s style builds trust and encourages responses.

2. Analytics and Reporting:

Choose survey tools with real-time feedback management, analytical dashboards, filtering options, data export, and advanced analysis to enable quicker decision-making, deeper analysis, and data segmentation.

3. User Interface and Ease of Use:

A simple, user-friendly interface ensures that both the survey creator and respondents can navigate the tool effortlessly.

4. Integration Capabilities:

Look for a tool that allows seamless integration with your existing tools like CRM tools, marketing tools, HRM tools, etc.

5. Affordability:

Cost is an important factor when it comes to choosing the right survey tool, so compare pricing plans between different tools and see if it fits your budget. Also, evaluate what features you are getting in each plan.

6. Support Responsiveness:

Customer support is more than needed when starting with any new tool. Evaluate the responsiveness of the customer support of the tool and how easy or difficult it is to reach them.

7. ROI-Driven:

A good survey tool should deliver measurable results. Look for features like advanced analytics, detailed reporting, and data visualization to ensure the insights you gain translate into actionable outcomes. 

But the challenge is, with so many tools in the market, which one should you go for?

Well, to help you with that we collated a list of 13 best survey tools that will help you streamline and automate the feedback process. 

Comparison Table of Top Survey Tools in 2025

Top 13 Survey Tools to Try in 2025

Here’s a list of 13 popular and widely used survey tools:

1. SurveySensum

SurveySensum is one of the best survey tools that offers a range of features – from industry-specific surveys to real-time text analysis and a real-time ticketing system that equips users with actionable insights and timely interventions. This ultimately enhances the overall customer experience and drives CX-focused ROI.

The platform not only offers a comprehensive set of tools but also extends its capabilities through advanced CX consulting services. These services, delivered by CX experts, cover the entire spectrum from survey creation to feedback analysis, culminating in actionable plans based on customer feedback to help businesses achieve their objectives.

For experienced professionals, the software offers advanced functionalities such as advanced text analytics software, analytical dashboards, cross-tab analysis, real-time ticketing for closed-loop actions, intuitive DIY features, enhanced data visualization, and more, making it an ideal choice for users of all expertise levels.

Best Features:

• 2-hour SLA support guaranteed
• AI-enabled text analytics 
• Affordable pricing (No hidden charges)
• Advanced Reporting 
• Integrations (along with data import)
• Real-time analytical dashboard
• On-site support
• End-to-end CX Consultation (inclusive)
• Closed-loop capabilities with a real-time ticketing system

Pricing: 

SurveySensum offers a complimentary version that includes 25 survey responses, website integration, unlimited surveys, users, and questions. The paid subscription starts at $99 per month.

Now that you know all the best features, why wait? Choose SurveySensum and transform your customer feedback into actionable insights!

2. Qualtrics

Qualtrics is a cloud-based program that offers tools for creating surveys, gathering and analyzing data, and creating reports. It is a well-liked choice for companies that collect and analyze data from their customers and staff.

With the extensive survey design tools provided by Qualtrics, you can create personalized surveys with a variety of question formats, including multiple-choice, open-ended, rating, and more. Moreover, it provides multimedia components, flexible distribution routes, logic branching, and strong analytics.

Our View: While Qualtrics is a great tool for the variety of surveys it offers and for analytical features, the platform is complicated and costly for organizations with lower budgets.

Best Features:

• The user can access a multitude of test surveys before launching. 
• Qualtrics has advanced survey analytics features.
• It also includes online survey customization with targeted variables.

Source: G2, Qualtrics Review, Nov 15, 2024

G2 Rating: 4.4/5

Pricing:

$420/month

3. Paperform

As a feature-rich survey tool, Paperform is especially known for designing attention-grabbing forms. Its interface is easy to use, and forms can be customized to maintain brand consistency (this functionality is limited to Pro and Agency subscriptions).

With the help of this platform, you can create lengthy online surveys that have several pages and conditional logic for items such as emails, files, summaries, questions, and content. Additionally, Paperform allows scoring, so you can quantify results by assigning values to each response.

Our View: Paperform is a versatile and user-friendly online survey platform that offers a range of features to create interactive forms and surveys. However, the platform lacks certain customization features which are essential for businesses looking to personalize their surveys.

Best Features:

• It includes unlimited forms for the paid user.
• It includes an auto-close submission feature.
• It also includes the option of e-signatures.

Source: Capterra, Paperform review, 2024

G2 Rating: 4.5/5

Pricing:

$20/month

4. SurveyPlanet

SurveyPlanet is another online survey tool that focuses on employee and customer analytics. Since it’s among the less expensive online survey options, many small firms choose it.

Its Enterprise features—such as survey time predictors, live session counters, location maps, and bounce percentages—which provide you with deeper survey insights are especially appealing.

Our View: SurveyPlanet has an easy-to-use user interface which makes it accessible for a beginner. However, the platform also lacks organization and integration features which can make it difficult to keep track of information.

Best Features: 

• It includes advanced Survey results filtering.
• The platform also offers the option of image-based questions.
• It has features for Email survey completion notifications.

Source: G2, SurveyPlanet Review, Nov 09, 2021

G2 Rating: 4.1/5

Pricing:

$20/month

5. Trustmary

Trustmary is a feedback tool that goes beyond measuring customer satisfaction. It helps you recognize your happy customers and request their public testimonials, while also capturing and analyzing constructive feedback.

What sets Trustmary apart from other feedback tools is that you can also automatically add those testimonials to your website using the best website builder, ensuring that your website is always updated with fresh social proof.

You can measure NPS, CSAT, CES, and star ratings. Various question types are included and editing the survey is made easy.

Our View: Truth be told, this platform is not the most agile and flexible survey tool. But it’s the best tool for turning customer feedback into revenue through increased website effectiveness. It is also beloved for its personal and authentic customer support.

Best Features

• Turn positive feedback into public testimonials
• Automate feedback and review collection
• Integrates with almost any CRM via Zapier or Make, native integrations with HubSpot and Pipedrive

Source: G2, Trustmary Review, Mar 19, 2021

G2 Rating: 4.6/5

Pricing:

$19/month

6. Google Forms

Google Forms is one of the simpler survey solutions available on the market. However, simple does not imply mediocre. You can quickly and simply build and distribute online surveys and forms thanks to the user-friendly interface and versatile editor. Simply sign in to begin creating your survey campaigns and gathering focused insights.

It’s also one of the greatest survey tools for businesses because it allows you to work together via phone and video conferencing SDK to maximize the feedback data. Google Forms can be used for both normal commercial purposes and personal use.

Our View: While Google Forms is an ideal tool for beginners as it is free and easy to use, it can be difficult for organizations with complex survey demands like logic, etc, to use the platform. It also lacks a comprehensive approach to closing the feedback loop.

Best Features:

• It offers easy-to-use visual survey builders to design forms and online surveys.
• It includes features to collaborate with your team to analyze the responses. 
• It offers integration with tools like Asana, Trello, and Google Suite.

Source: Capterra, Google Forms review, Feb 2023.

Pricing:

Free

Elevate your customer feedback process with SurveySensum’s easy-to-use and intuitive user interface at an affordable price!

7. Jotform

One of the biggest collections of survey templates is available on Jotform, an online form builder and survey tool. With these built-in survey templates you can launch your survey campaign in a matter of minutes.

Jotform makes it easier to collaborate with people and keeps all form and survey submissions in one location with a consolidated inbox.

Additionally, it has a report generator that creates dynamic, expert reports from client data and input that are updated automatically when new contributions are made. No need for additional technologies to transform data into insights.

Our View: If you’re new to using survey tools and prefer one that’s straightforward to navigate, Jotform may not be the most suitable option. However, the platform can be challenging for beginners due to its learning curve in mastering and navigating certain features.

Best Features: 

• It includes features to support both single-page and multi-page survey forms.
• It provides a visual reporting section to turn feedback data into graphs and charts.
• It integrates with Salesforce, Google Analytics, and other tools to manage dataflows.

Source: G2, Jotform Review, Jan 30, 2024

G2 Rating: 4.7/5

Pricing:

$34/month

8. Zoho Survey

One of the most flexible survey creation tools is Zoho, which is well-known for its easy-to-use survey editor. Create polls, surveys, and quizzes in a matter of minutes to get consumer feedback across a variety of platforms.

Like all the best survey tools, Zoho guarantees dependable and clean data sets with several security measures, including password protection, Recaptcha, and SSL certification.

Additionally, if you are having trouble recruiting relevant survey participants for your market research survey campaigns and collecting focused responses, take advantage of Zoho’s audience panel. Share a link to the survey by embedding its link in your digital business card to increase participation.

Our View: Zoho Survey offers a wide variety of survey types but lacks in the number of templates offered. It can also make its user interface simpler which can be helpful for beginners.

Best Features:

• It offers customizable themes and 200+ templates.
• It has features to define user access roles to ensure client and feedback data security.
• It has a wide range of logic features.

Source: G2, Zoho Survey Reviews, Nov 06, 2024

G2 Rating: 4.4/5

Pricing:

$20/month

9. SurveyMonkey

Consumers mostly use SurveyMonkey for market research and insight gathering, but it can also assist institutions in enhancing their products and services. As per their website, renowned establishments such as the University of Notre Dame and Harvard rely on SurveyMonkey for their operations.

This platform facilitates the analysis of curriculums, student behavior, staff engagement, and numerous other parameters by researchers, which explains why. Universities can then use data-driven insights to enhance their offerings.

Our View: SurveyMonkey offers customizable features for survey designing. However, it does not have advanced reporting features which is essential for organizations looking to gather intuitive insights from their data.

Best Features:

• It includes a visual no-code editor to design online surveys, quizzes, and polls.
• It provides a sentiment analysis tool and word cloud generator.
• It supports custom charts and graphs to help you visualize the response data.

Source: G2, SurveyMonkey Review, Oct 08, 2024

G2 Rating: 4.4/5

Pricing:

$31/month

10. LimeSurvey

For academic institutions, such as universities or research institutes, LimeSurvey is among the best online survey solutions available. For multinational research teams, it is an appropriate choice because it is available in more than 80 languages.

From straightforward text inputs to rankings and numerical inputs, the platform offers a wide variety of question and response formats. You can also add several selections with annotations and quickly translate them using Google Translate. LimeSurvey is a highly recommended choice for researchers and students because of these qualities.

Our View: The platform is easy to use and does not require a learning curve but has bugs and does not offer a variety of questions and customization which can be a setback for organizations looking for a comprehensive survey approach.

Best Features:

• It includes unlimited surveys and questions
• It offers a wide variety of pre-designed questions.
• It supports image and video uploads.

Source: Capterra, LimeSurvey, Oct 15 2018.

Pricing:

$29/month

11. Survicate

With Survicate, you can obtain a comprehensive, all-encompassing picture of your clientele. You can use it for everything from market research to NPS surveys to understand your audience fully. With Survicate’s easy drag-and-drop form creator, you can create forms quickly.

The ideal way to reach out to customers is by using a variety of platforms, including emails, mobile apps, websites, and in-product forms. Several significant apps, including Drip, Hubspot, ActiveCampaign, and Google Analytics, are also integrated with Survicate.

Our View: The platform has a reputation for a good variety of survey options available, but lacks automation features that make the process hassle-free and user-friendly. It can be ideal for small businesses but not for big companies.

Best Features:

• It offers mobile, email, and link surveys.
• It includes advanced targeting features.
• It offers more than 400 survey templates.

Source: G2, Survicate Review, Feb 13 2023. 

G2 Rating: 4.6/5

Pricing:

$89/month

12. Alchemer

Alchemer is an online platform for surveys that lets you collect, share, and evaluate data. It, for example, helps you with surveys that are targeted at the populations you serve. It can also assist you in getting input from stakeholders and assessing certain activities or initiatives. 

Our View: While the platform deploys surveys efficiently, it does not offer a comprehensive visual display. This can be difficult for organizations with large amounts of data and who require visual insights.

Best Features:

• It offers advanced survey logic options.
• It includes in-depth analytical features.
• It also works in offline mode.

Source: G2, SurveySparrow Reviews, Sep 04, 2024

G2 Rating: 4.4/5

Pricing:

$19/month

13. SurveySparrow

SurveySparrow is an omnichannel survey platform designed to help organizations create engaging surveys and feedback forms that resemble conversations. Its focus on conversational UI ensures higher response rates and a more user-friendly experience.

Our View: SurveySparrow can be an ideal survey tool for you if you are looking for s simple and budget-friendly tools with conversational-type surveys. However, the tool lacks advanced features, customization options, etc.

Best Features:

• It offers scheduled NPS and ENPS surveys.
• It offers direct integration with Salesforce.
• It tool allows users to categorize customers into different groups which makes it easy to follow up with them more effectively.

Source: G2, SurveySparrow Reviews, Sep 04, 2024

G2 Rating: 4.4/5

Pricing:

$19/month

Gain AI-driven actionable insights with SurveySensum’s AI-enabled analytics and advanced reporting capabilities to transform your feedback into revenue!

Let’s now understand how to choose the right survey tool that suits your business needs and objectives.

How to Choose the Right Survey Tool for Your Needs

Choosing the right survey tool for your business is critical to your survey success. Here’s how you can make an informed decision.

1. Consider Your Objectives

First, start by identifying and narrowing down the purpose of your survey, whether you need the tool for managing customer feedback, employee feedback, product feedback, market research, etc. Understanding this will help you prioritize which features you need in the tool. 

Does your objective require advanced features like logic branching, NPS surveys, or multilingual capabilities? Now, you can choose a tool that has the features needed to meet your objectives better.

2. Analyze Budget Constraints

The next important step in choosing the right survey tool is to compare prices between tools to finalize which one matches your budget. Compare pricing plans against the features offered. Free tools may work for basic surveys, but advanced analytics or branding might require premium or paid plans. So, watch out for additional fees for extra responses, integrations, or support services.

Many tools offer free trials, use those trials to evaluate if the tool delivers value for the money.

3. Review Scalability for Business Growth

Choose a tool that is flexible and can be scaled with your growing business, offering additional features or higher response limits as you grow. Look for features like team collaboration, role-based access, website integrations, and advanced reporting that cater to larger organizations.

Benefits of Running Online Surveys

Here are some benefits of running free online surveys.

1. Cost Effective: 

Online surveys are affordable and provide a cost-effective CX solution, eliminating the need for physical printing, mailing, or manual data entry and cutting costs significantly compared to traditional methods.

2. Easy-to-use and Implement: 

Online surveys offer quick and easy-to-use features like drag-and-drop builders or templates, allowing you to create surveys in minutes.

3. Customizable and Flexible: 

These tools offer customization options like adding your logo, colors, and themes to ensure surveys align with your brand identity.

4. Integration: 

Many survey tools integrate with CRMs, marketing automation platforms, and analytics tools, streamlining data flow and data synchronization.

Free vs. Paid Survey Tools

Now, the ultimate question is whether to go for a free survey tool or opt for a paid one. Well, it purely depends on your specific needs. 

— Go For the Free Tools

Free tools like Google Forms are easy to use and provide you with customizable templates, making them ideal for small projects and for someone on a budget. It offers basic survey features such as multiple-choice questions and simple reporting, without requiring much technical expertise. However, these tools are limited to only basic capabilities and have many limitations like customization, advanced features like logic rules, advanced reporting, and analytics capabilities. 

— The Right Time to Use Paid Survey Tools

This is where investing in paid premium survey tools becomes beneficial to meeting your survey goals. Paid tools offer advanced features like skip logic, customizable branding, and detailed analytics, allowing for more dynamic and personalized surveys. These tools are also scalable, supporting large-scale surveys and handling higher responses as your business grows.  

In summary, while free survey apps and tools are great for basic survey needs, paid platforms are ideal for businesses that need advanced features, scalability, and enhanced security. Investing in a paid survey tool can provide long-term value as your survey needs to evolve.

Choose the plan that fits your needs right with SurveySensum’s affordable and cost-effective pricing plans! Also, don’t want a paid tool? Explore SurveySensum’s free version and get 25 survey responses. website integrations, unlimited surveys, unlimited users, unlimited touchpoints, and unlimited questions!

Choose Your Pick from the Best Survey Tools

So, these are the best survey tools that you can choose from to automate and optimize your customer feedback and research experience. Survey tools play a significant role in an organization’s path to elevated customer satisfaction and enhanced business growth. 

This process, however, can be quite cumbersome and resource-heavy if not done with an efficient tool like SurveySensum.

SurveySensum can help you craft personalized NPS, CSAT, CES, and many more surveys, and analyze responses with its advanced AI tools. It also closes the feedback loop in real-time and ultimately enhances customer experience and fosters trust and loyalty among customers. 

Frequently Asked Questions About The Best Survey Tools

The best survey tool depends on your survey needs. Choose the survey tool that fulfills your survey goals and objectives. One of the best free survey tools is Google Forms.

Security in survey tools varies from tool to tool. Many paid platforms offer strong security measures, such as encryption, compliance with privacy regulations (like GDPR or HIPAA), and secure data storage. Free tools may not offer the same level of security, making them less suitable for collecting sensitive or personal data.

When creating surveys, avoid overly complex or long questionnaires that may discourage responses. Make sure your questions are clear, unbiased, and relevant to the survey’s goal.