10 Best Product Feedback Tools to look for in 2024

“Did you know each year more than 30,000 new consumer products are launched and 95% of them fail” – Harvard Business School 

No one wants to be in that 95% category, right?

But how to avoid it? How to create a successful product that fits the market needs, resolves customer challenges, and also has a competitive edge?  

A Product Feedback Tool is an answer. 

A feedback platform that helps you analyze your product from the customers’ eyes and lands in the successful 5% category, saving you months of effort and brainstorming.

What is a Product Feedback Tool?

A product feedback tool helps you gather valuable customer insights about your product, regardless of the stage it’s in, whether it be the design phase, development phase, or post-release stage. And those insights determine whether your product is qualified enough to their expectations or not. 

It gathers insights on your product prototype, onboarding process, product experience, why customers churned, new features, bug reports, and other issues.

A product feedback tool is basically a medium to listen to the voice of your customers about your product. 

Why do you need product feedback tools?

Apart from providing valuable insights, these tools also give direction and focus to your product strategy. It tells your team if the changes or improvisations they are making have an impact on the user or not. 

Here are some of the main reasons to use a feedback tool,

• Shares insights about the market fit
• Helps you understand your customer’s views about your product.
• Measures customer satisfaction with the product
• Upgrades your product roadmap
• Enhances customer experience and service
• Reduces churn and improves retention

Yes, the tool is very important, and there are many in the market. But which one to use?

No worries. We’ve collected the market’s top 10 product feedback tools with all their pros and cons, user reviews, and features just for you. 

Top 10 Product Feedback Tools: A Detailed Comparison

Let’s look at each tool detail in depth. 

Top 10 Product Feedback Tools in 2023

1. SurveySensum

SurveySensum is the best AI-based product feedback tool that lets you collect customer feedback from multiple channels. You can send any type of surveys such as NPS, CES, CSAT, 360-degree feedback, product, website exit feedback, and much more, with the in-built templates in just a few minutes. 

It also analyzes the gathered feedback via Text Analysis and gives you results in just a few minutes. And not just that, it comes with exceptional support that helps you through your end-to-end feedback program.

Our view: 

SurveySenum offers many benefits like customized question templates, unlimited surveys, powerful dashboards, easy-to-download reports, and so much more. But the best part of this platform is that it is affordable and gives you end-to-end customer support. However, there are a few app integrations that are still working in progress. 

Want to get started with SurveySensum?

2. Qualtrics

The other famous platform available in the market is Qualtrics. It is a feedback platform with which you can send and collect customer feedback at any touchpoint of the customer journey. It lets you create, share and analyze innumerable product feedback surveys with real-time analyses.  

Our view: 

In our opinion, Qualtrics is one of the best product feedback tools that allows you to share multiple surveys. 

However, it lacks good support and fails to effectively market better. And coming to the price, it is more expensive than the other available platforms available in the market with similar features. The pricing is not transparent either. With every extra response, new upgrade, or feature, there are hidden prices involved that will take a toll on the budget.

3. Google Forms

Google Forms is one of the easiest-to-use platforms for creating and sharing online surveys. You can create and customize the product feedback surveys as per your own preference. Also, you can add collaborators like Google Docs, Google Sheets, etc. to view and analyze the real-time data in-depth.   

Our View: 

Google Forms lets you build forms or surveys and analyze their results together. But there are limited templates available and it doesn’t offer much integration. 

Also, sometimes the forms get crashed, affecting your brand’s name and reputation. More survey options are required in survey categories. And it lacks a dynamic and interactive interface. 

4. Zonka Feedback

Zonka Feedback is a comprehensive product feedback tool that lets you capture user feedback at every stage of the product journey. In addition to in-product feedback widgets like popups, pop-overs, feedback buttons, etc., that you can trigger at different events, it also allows multi-channel feedback collection via emails, SMS, and more.

With this survey software, one can easily bring user insights into product development. It’s advanced analytics and reporting capabilities share insights in real-time to help businesses take instant action. It offers micro surveys that can be easily deployed into the product to gather in-moment feedback. One can trigger the surveys at key moments like onboarding, trial period, exit intent, subscription cancellation, and more.

Tool: Zonka Feedback

Pricing: $49 per month

Free Version: Yes

Free Trial: Yes

Customer service and support: Comprehensive support, documentation, live chat, email, calls

G2 review score: 4.7/5

Our view:

Zonka Feedback is one of the best feedback tools to collect product feedback through multiple channels and at different stages. The tool is simple to utilize and configure, which makes it suitable for beginners.

5. Userpilot

Userpilot is considered best for sending in-app surveys and product usage reports with personalized user experience. This platform easily lets you set up and track the product’s growth. It also integrates with other apps or tools to manage workflows and organize feedback based on filters.  

Our View:

Userpilot is an excellent product feedback tool to set up, analyze and track data. It allows you to customize the goal so that you can easily measure the success rate. Also, it identifies product goals, tracks product usage for specific individuals, and accelerates product growth. 

However, this platform is quite costly, and it takes time to set up and test the new user flow. Another drawback of this tool is that it has limited design abilities.  

6. AskNicely

AskNicely believes in making each customer experience awesome. It is best considered for conducting NPS surveys. It comes with multiple integrations that help in improving the customer experience throughout their journey. 

Our View:

AskNicely enables you to have clear communication with your customers. You can also share the surveys through SMS, Emails, websites, etc. 

Nonetheless, this platform is quite difficult to manage contacts. And customers’ reviews say that they have a hard time getting used to the platform and later they’re being unable to customize the NPS scores data.   

Want to get started with SurveySensum?

7. Survicate

You can collect all the digital feedback by using this platform. With Survicate, you can share the surveys across multiple channels. And it comes with hundreds of CRM, analytics, and customer support tools. 

Also, Survicate allows you to automate the whole process of gathering and analyzing feedback. 

Our View:

This tool has a vast range of integrations with platforms like Productboard, Clientvenue for project management, Mixpanel and Amplitude for analytics, and so on. 

However, this tool comes with a few disadvantages. For instance, you cannot export the data if you’re using a free plan. It lacks in managing the homepage when multiple surveys are sent. It is also complex to understand including its features and automation process.  

8. UseResponse

UseResponse is an omnichannel customer support software and combines 10+ communication channels, including email, Facebook, Twitter, WhatsApp, etc. The system is simple to install and use, has powerful automation tools, and is easily customizable.

It is feature-rich and has a lot of automation capabilities and settings.

Our View:

UseResponse tool is a flexible, user-friendly product feedback tool that is structured logically. However, the mobile view of this platform can be improved. Also, if you are new to the customer service platform, then this platform could be difficult to use.  

9. UserTesting

UserTesting empowers every organization to provide the best customer experience by using human insights. Because of this platform, companies from all sectors can make clear customer-first decisions at every level. 

Product teams, marketers, and CX executives quickly design the ideal experiences for all target audiences by using UserTesting. It also helps in boosting brand loyalty and income. 

Our View:

UserTesting is a creative tool that not only allows you to keep yourself in customers’ shoes but it also allows you to explore via human-based video insight. 

If you get some bug in between, the platform itself will help you out by giving suggestions on how to tackle the situation. However, recruiting B2B profiles can be a bit harder through this platform. Also, it doesn’t allow you to edit the test after launching.   

10. Usersnap

Usersnap is a feedback and bug-tracking solution. It permits you to take screenshots of the current browser content so that you can effectively talk about problems and share feedback with the concerned team. This tool is a visual feedback tool that aids in measuring user experience.

Our View:

Customer satisfaction, NPS, and thumbs-up/down surveys are all delivered by Usersnap in response to events. You can take screenshots and annotate them to give feedback. 

One of the drawbacks is that the platform’s ability to be customized should be improved, but it is wonderful to be able to access all relevant comments in one location and analyze them more easily. It also lacks Salesforce integration, basic features that are used regularly, and has poor support. 

11. Hotjar

Hotjar is one of the most innovative yet ideal tools for product managers, marketers, UX designers, etc. This platform empathizes with your users, understands their needs and expectations, and helps you improve their customer experience. 

It collects insights from customers while they’re using the product or service. Further, it helps you in receiving comprehensive product feedback with the help of the feedback widget, which lets customers rate their experience and simultaneously can attach screenshots. 

Our View:

Hotjar- a consumer behavior analytics tool. This tool also lets you learn how users interact with your website. One drawback of this great product feedback tool is that there is no way to segment or create clients’ profiles. Therefore, data is collected for all the customers at once.

So which product feedback tool should you choose?

Yes, there are many to choose from. But the right way to choose the suitable one is by checking your business requirements that fit your tool.

For instance, Hotjar is best at gathering the user flow and behavior, Usersnap offers a great bug-tracking solution, and Google Forms is a quick-to-create form builder. Every tool comes with its advantages and limitations.

It’s best to try it out and see what works best for you.

On the other note, SurveySensum lets you create quick surveys, analyzes feedback for you, offers exceptional support, and is remarkably easy to navigate. So, why not explore this one first? 😇