Top 7 AI Survey Tools to Transform Your Feedback Game into Intelligent Data Collection

“66% of customers expect companies to understand their needs and expectations”. finds a study by Salesforce after surveying 15,600 consumers.

Now this 66 converts to 10,296 customers. That’s an insane number! 

Well, then it’s high time to think beyond the “satisfied” and “dissatisfied” on your survey. Your business needs to delve deeper into the “Whys” of customer sentiments and every nuance of their experience. Thanks to AI, the modern-day survey tools let you do that.

So, What are AI Survey Tools?

AI survey tools are powerful interpreters, analyzing vast amounts of data in real time to provide actionable insights. These tools can uncover hidden sentiments and predict future customer behavior via NLP (Natural Language Processing) and Machine learning models to help you create data-driven strategies.

This article will guide you to find the best AI survey tool for your business. We’ll delve into their standout AI features, weigh the pros and cons, and discuss pricing options. Let’s dive in.

Top 7 AI Survey Tools: A Quick Comparison

7 Best AI Survey Tools to Leverage Customer Feedback Smartly

We’ve researched and shortlisted the 7 best AI survey tools available. Here’s a detailed comparison to help you choose the perfect tool for gaining deeper customer insights. 

1. SurveySensum

SurveySensum is a powerful and affordable AI survey tool that helps businesses transform the way they gather and analyze feedback data. The tool is particularly popular amongst automotive, B2B, SaaS, Telecom, and NBFC industries.

SurveySensum harnesses AI to delve deeper into customer feedback and unlock hidden data from your surveys. All you need to do is train its machine-learning model with initial data. Then watch it analyze thousands of open-ended responses automatically and predict customer behavior.  Using NLP, it uncovers hidden emotions and themes within the text. 

This AI survey tool aims to transform your feedback into revenue by leveraging actionable feedback that directly impacts your bottom line. 

Best AI Capability 

• Sentiment Analysis:  Be it 10 or 1000s of feedback, find out what each of your customers feels in real-time. Uncover hidden sentiments from raw, unstructured data with text analytics. Understand the entire range of customer emotions from their feedback. For instance, you can analyze how many customers are dissatisfied, the reason behind their dissatisfaction, and the common factor that links all of these customers. These capabilities enable you to make a data-driven decision.
• Predict Customer Behavior: Train models for use cases and watch them dynamically evolve to learn, adapt, and match keywords and tags in real-time as new data flows in, extracting key themes and insights from the feedback.
• Intelligent Real-time Reports: Transform your qualitative feedback into actionable insights. Real-time reports pinpoint customer sentiment drivers, identify behavioral patterns, and predict future trends. This empowers you to make proactive decisions and close the feedback loop efficiently.

Leverage Surveysensum’s Smart AI to Extract Smart Insights and Predict Future Trends

Popular Features

• Pre-built Templates: SurveySensum offers a library of 100+ customizable templates, designed for NPS, CSAT, CES, CSI, ENPS, Product Onboarding and more—empowering you to launch well-designed surveys efficiently.
  
• Text Analytics: Customers’ favorite AI feature text analytics allows users to automate tagging and categorizing of feedback into relevant groups within seconds. Apart from this capability, this feature also generates detailed reports on customer trends after analyzing feedback in real-time.
• Dedicated CX expertise: SurveySensum is a comprehensive platform. It helps you transcend from just gathering and analyzing feedback to closing the loop via data-oriented actions. The platform assigns dedicated CX experts who will help you create relevant surveys, analyze insights, and take the right measures to solve identified challenges via full-fledged workshops.
• Multi-lingual surveys: Curate questions in the language that your respondents prefer, thanks to its intuitive language editor. All you have to do is simply select the language from a list of 100!

Ideal for: Medium to large size companies

Pricing: Basic pricing plan starts at $99/month yearly.

Free Trial for AI Features: Available

2. Typeform

Typeform, the ever-popular survey tool, now utilizes AI to rapidly customize and optimize forms. The tool excels in crafting visually appealing forms that match your brand’s aesthetic. With AI-generated tips, it streamlines the optimization process, ensuring your forms are not only easy on the eyes but user-friendly as well.

Best AI Capability

• Predictive Analysis: Typeform predicts what the respondent needs and modifies questions to make them more personalized and relevant.
• On-Brand AI Survey: Say goodbye to the manual task of branding surveys. Typeform’s machine learning model will take cues from your website and craft forms and surveys that align with your brand.
• Smart Optimization: Typeform offers AI-driven insights and recommendations for optimizing your surveys, thereby enhancing participant involvement and completion rates.

Popular Features

• Video Surveys: Typeform’s video surveys help you gather customer feedback through asynchronous and interactive videos, boosting trust and customer relationships.
• Refined Questioning: Typeform helps you improve your questionnaire in real-time via AI insights to strengthen the quality of responses.
• Conversion tracking: The tool sets up conversion tracking for your forms by adding Google Tag Manager or Facebook Pixel ID code snippets.

Ideal for: Enterprises & small businesses

Pricing: Basic Plan starts at $25/month on a yearly basis

Free Trial for AI Features: Available

3. QuestionPro

QuestionPro’s generative AI tool, QxBot facilitates survey creation on any topic within seconds. This AI tool is natively built into QuestionPro’s survey platform. You can create conversational surveys, add logic to the questionnaire, and extract insights from surveys effortlessly with QuestionPro’s AI tool.

Best AI Capabilities

• Access global audiences via multilingual surveys: QXBot utilizes machine learning to adapt to needs, enabling you to conduct research with global audiences in their preferred languages while focusing on your specific interests.
• Advanced research capability: This tool lets you build and optimize research surveys and set guidelines effortlessly, thus making your research easier with conversational AI.
• Dynamic Survey flow: QxBot surpasses simple question creation by customizing question types and logic flows based on respondent interaction. This results in a more engaging survey experience for respondents.

Popular Features

• Survey Logic: From compound and delayed logic to branching and extraction, QuestionPro offers 10+ survey logic methods to customize your survey flow to give a personalized experience to your respondents.
• Question Types: QuestionPro lets you leverage a myriad of question types like Open-ended questions, multiple choice type questions, matrix table questions, rating questions, and more.
• QXBot surveys: QuestionPro AI uses its proprietary generative AI engine alongside ChatGPT to swiftly create efficient surveys in two simple steps. All you have to do is define your research topic and generate survey questions.

Ideal for: Enterprises, small businesses, Research-oriented institutions & individual researchers

Pricing: The basic plan starts at $83 per month on an annual basis.

Free Trial for AI Features: Not Available

4. Fillout

Considering that ChatGPT is transforming ecommerce, Fillout – an AI survey tool – can integrate with it to help you create customizable surveys with simple prompts. It not only helps you craft the entire survey in seconds but also creates introductions for your surveys to set a context for your respondents.

Best AI Capability

• Prompt-based surveys: You can prompt Fillout’s AI survey tool to create surveys and pertaining introductions. 
• AI-driven Design : Fillout’s AI feature generates forms to match your brand. Just input an image that represents your brand to create a form that matches the color scheme.
• Language optimization: This AI feedback tool analyzes the language and effectiveness of your question to craft effective surveys.

Popular Features:

• Question Types: Leverage 40+ highly customizable question types of Fillout to quickly create smart surveys.
• Payment Gateway Integration: Collect payments through Fillout forms secured by Stripe, ensuring a seamless and secure transaction process for your customers directly within the form.

Ideal for: Non-profits, schools and small businesses

Pricing: Basic plan starts at $15/month

Free Trial for AI Features: Available

5. SurveySparrow

SurveySparrow is yet another AI feedback tool that focuses on providing interactive and conversational experiences through surveys. You can craft surveys in seconds using SurveySparrow’s AI-powered forms and streamline your data collection process.

Best AI Capability

• Smart Survey Creation: SurveySparrow lets you craft personalized surveys swiftly with its AI survey builder. All you have to do is enter a prompt.
• Analyze data via CogniVue: CogniVue is SurveySparrow’s intelligent data analysis feature that helps you make actionable decisions by smartly analyzing unstructured text feedback. It spots key drivers and sentiments of customer discussions and suggests the areas that need attention.

Popular Features:

• Chat-like Surveys: SurveySparrow allows you to set up a chat-like interface for your surveys to offer a mobile-first experience to respondents and boost the engagement quotient.
• Offline Surveys: This tool enables you to collect feedback from your audience even without an internet connection.
• AI-Survey Builder: Create intelligent surveys with the help of AI in a few seconds and facilitate smart analysis of feedback.

Ideal for: Businesses of all sizes

Pricing: The Basic Plan starts at $19 per month.

Free Trial for AI Features: Not Available

6. Qualtrics

Qualtric’s XM Platform utilizes AI to capture feedback, analyze them, and convert complex behaviors and sentiments into clear, actionable insights, to enable decisions that positively impact the business.

Best AI Capability

• Humanized Insights: Qualtrics explores customer, and prospect sentiments in depth to uncover humanised insights. The tool helps you understand customer preferences, anticipate their needs and proactively make actionable decisions to boost their experience.
• Unified Profile: Qualtrics Experience ID (xID) builds a comprehensive profile of individual customers by collecting all their feedback and other interactions, thus linking all experience data points. This helps you identify gaps, friction points, and areas for improvement, enabling you to deliver personalized experiences to each individual.

Popular Features:

• XM Discover: XM Discover gives a complete picture of what your audience feels about your brand by analyzing every channel and interaction to uncover insights.
• iQ: Driven by NLP and machine learning, iQ helps you make clear, informed decisions by transforming a large chunk of raw feedback into powerful insights.
• Action Recommendations: With Qualtrics, you can analyze data and send the recommended actions to the right teams.
  

Ideal for: Large enterprises and research-oriented institutions

Pricing: Contact their team to get a quote.

Free Trial for AI Features: Not Available

7. SurveyMonkey

The ubiquitous SurveyMonkey partnered with OpenAI to create SurveyMonkey Genius, one of the first AI-powered survey tools to swiftly create efficient surveys at scale, gather high-quality responses, and trace learnings.

Best AI Capability

• Build with AI: Choose from one of SurveyMonkey Genuis’s sample prompts or write your own to create a detailed survey in less than 30 seconds, powered by GPT.
• Question & Answer Genius: SurveyMonkey recommends the best question type for your survey as soon as you type a question. The smart questions can help you eliminate bias and capture accurate data.
• Sentiment Analysis: This AI feedback tool powered by NLP, delves deeper into survey responses to trace customer sentiments and categorize them.

Popular Features

• Survey Logic: This feature makes sure that only a relevant set of questions reaches individual respondents so that the survey flow is smooth and the engagement rate increases.
• Question Types: Select from a myriad of question types and hundreds of questions to find the right question faster.
• Templates: SurveyMonkey offers 400+ customizable pre-built survey templates curated by survey experts.

Ideal for: Businesses of all sizes

Pricing: The basic plan starts at $25 per month per user

Free Trial for AI Features: Available

8. Zonka Feedback

Zonka Feedback, a leading survey platform, empowers businesses to gather customer insights efficiently through multi-channel surveys. With intuitive design and powerful analytics, Zonka Feedback streamlines feedback collection to boost customer satisfaction and engagement.

Best Capabilities

• Real-Time Feedback Reporting: Get instant insights with real-time data analysis and live dashboards, enabling you to monitor customer sentiment and take immediate action to improve their experience.
• Branded Surveys: Fully customize surveys with your brand’s colors, logos, and fonts, creating a cohesive and professional experience that encourages more authentic feedback from your customers.
• Survey Automation: Automate feedback collection and follow-ups after key interactions, ensuring continuous, hands-off data gathering while keeping customers engaged and satisfied.

Popular Features

• Multi-Channel Feedback Collection: Gather feedback seamlessly across multiple channels, including Email, SMS, Web, and Mobile apps. This ensures you reach customers wherever they are, increasing response rates and capturing diverse perspectives at every touchpoint.
• Advanced Survey Customization with Templates: Create tailored surveys with ease using a variety of ready-made templates. Customize questions, design, and logic to fit your specific needs, ensuring that your surveys resonate with your audience and provide actionable insights.
• Feedback Segmentation for Personalized Insights: Organize and segment feedback based on demographics, responses, or custom criteria. This allows you to gain more personalized insights, track trends, and make data-driven decisions tailored to specific customer groups.

Ideal for: Businesses of all sizes.

Pricing: Starts at $49/month (Growth Plan, billed annually).

Free Trial for AI Features: Available.

Which AI Survey Tool Should You Choose?

There sure are a lot of good options for AI survey tools and we did collate the top 7. However, you cannot just choose any of the tools from above. Isn’t it? So, how do you go about it? 

Jot down your requirements, goals, and budget. Then, compare it with the features and pricing of the given AI feedback tools. Choose the one that checks all the boxes. You can then deliver exceptional experiences via well-built surveys and see your business reach new heights.

If SurveySensum is your choice, then, sign up for free and check out our tool. What awaits you is a suite of responsive features and step-by-step guidance from CX experts!